Uncategorized Archives - Journal of Consumer Research

Are We Getting Attention?

27 December 202030 December 2020 Markus Giesler 216 Views

When, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains? We asked Dafna Goor, Anat Keinan, and Nailya Ordabayeva who studied this question in a recent @JCRNEWS article: https://consumerresearcher.com/status-pivoting

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Journal of Consumer Research @JCRNEWS·

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How Concrete Language Shapes Customer Satisfaction -- New research insights on #LinguisticConcreteness in the latest @JCRNEWS issue by @grantpackard and @j1berger. Read for free for a limited time! https://academic.oup.com/jcr/article/47/5/787/5873524

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