Uncategorized Archives - Journal of Consumer Research

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Quick Reviewer Do’s and Don’ts

8 March 20211 April 2021 The Editors 1721 Views

Reviewing is a major service that a consumer researcher can provide to JCR.

The Network Uncategorized

Are We Getting Attention?

27 December 20202 March 2021 Markus Giesler 347 Views

A quick summary of Altmetric-enabled attention metrics for the Journal of Consumer Research.

Journal of Consumer Research @JCRNEWS·

15 Apr

What value do consumers place on avoiding excess and choosing compromise?

In our April issue, @AimeeDrolet, @MaryFrancesLuce, Li Jiang, @BenjaminRossi19, and Reid Hastie develop a scale that measures consumers' preference for moderation.

https://doi.org/10.1093/jcr/ucaa042

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Markus Giesler@DrGiesler·

15 Apr

How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists? @JCRNEWS authors Andre Maciel and Melanie Wallendorf conducted an ethnography of knitting to find out https://consumerresearcher.com/identity-politics

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- Article in Journal of Consumer Research
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- 11 mentions in the past week

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How Warnings about False Claims Become Recommendations
- Article in Journal of Consumer Research
- March 2005
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Highest Score

Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
- Article in Journal of Consumer Research
- December 2012
- 1 mentions in the past week

The Latest

Emotionally Numb: Expertise Dulls Consumer Experience
- Article in Journal of Consumer Research
- March 2021
- 0 mentions in the past week