Associate Editors

Zeynep Arsel, Concordia University

Alixandra Barasch, University of Colorado

Marco Bertini, Esade

Simon Blanchard, Georgetown University

Lisa Bolton, Pennsylvania State University

Simona Botti, London Business School

Josko Brakus, University of Leeds

Robin Canniford, KEDGE Business School

Julien Cayla, Nanyang Technological University

Haipeng (Allan) Chen, University of Iowa

David Crockett, University of Illinois at Chicago

Giana Eckhardt, King’s College London

Christoph Fuchs, University of Vienna

Andrew Gershoff, University of Texas at Austin

Jacob Goldenberg, IDC Herzliya

Rhonda Hadi, University of Oxford

Wayne Hoyer, University of Texas at Austin

Szu-chi Huang, Stanford University

Mathew Isaac, Seattle University

Anat Keinan, Boston University

Daniella Kupor, Boston University

Ellie Kyung, Babson College

Brent McFerran, Simon Fraser University

Carey Morewedge, Boston University

Thomas Novak, George Washington University

Nailya Ordabayeva, Boston University

Koen Pauwels, Northeastern University

Stefano Puntoni, University of Pennsylvania

Rebecca Ratner, University of Maryland

Rebecca Walker Reczek, Ohio State University

David Schweidel, Emory University

Jaideep Sengupta, HKUST

Stephen Spiller, UCLA

Manoj Thomas, Cornell University

Carlos Torelli, University of Illinois

Oleg Urminsky, University of Chicago

Echo Wen Wan, University of Hong Kong

Klaus Wertenbroch, INSEAD

Keith Wilcox, Texas A&M University

Lawrence Williams, University of Colorado