Associate Editors

Zeynep Arsel, Concordia University
Rajesh Bagchi, Virginia Tech
Marco Bertini, Esade
Simon Blanchard, Georgetown University
Lisa Bolton, Pennsylvania State University
Simona Botti, London Business School
Susan Broniarczyk, University of Texas at Austin
Julien Cayla, Nanyang Technological University
Haipeng (Allan) Chen, University of Kentucky
David Crockett, University of South Carolina
David Dubois, INSEAD
Giana Eckhardt, Royal Holloway, University of London
Christoph Fuchs, Technical University of Munich
Andrew Gershoff, University of Texas at Austin
Jacob Goldenberg, IDC Herzliya
Donna Hoffman, George Washington University
Wayne Hoyer, University of Texas at Austin
Szu-chi Huang, Stanford University
Ashlee Humphreys, Northwestern University
Anat Keinan, Boston University
Aradhna Krishna, University of Michigan
Ellie Kyung, Dartmouth College
Leonard Lee, National University of Singapore
Brent McFerran, Simon Fraser University
Tom Meyvis, New York University
Ashwani Monga, Rutgers University
Sarah Moore, University of Alberta
Carey Morewedge, Boston University
Theodore Noseworthy, York University
Thomas Novak, George Washington University
Nailya Ordabayeva, Boston College
Vanessa Patrick, University of Houston
Stefano Puntoni, Erasmus University
Rebecca Ratner, University of Maryland
Rebecca Walker Reczek, Ohio State University
David Schweidel, Emory University
Maura Scott, Florida State University
Jaideep Sengupta, HKUST
Stephen Spiller, UCLA
Manoj Thomas, Cornell University
Carlos Torelli, University of Illinois
Oleg Urminsky, University of Chicago
Echo Wen Wan, University of Hong Kong
Klaus Wertenbroch, INSEAD
Lawrence Williams, University of Colorado