Associate Editors

Zeynep Arsel, Concordia University

Rajesh Bagchi, Virginia Tech

Marco Bertini, Esade

Simon Blanchard, Georgetown University

Lisa Bolton, Pennsylvania State University

Simona Botti, London Business School

Susan Broniarczyk, University of Texas at Austin

Julien Cayla, Nanyang Technological University

Haipeng (Allan) Chen, University of Kentucky

David Crockett, University of South Carolina

David Dubois, INSEAD

Giana Eckhardt, King’s College London

Christoph Fuchs, Technical University of Munich

Andrew Gershoff, University of Texas at Austin

Jacob Goldenberg, IDC Herzliya

Donna Hoffman, George Washington University

Wayne Hoyer, University of Texas at Austin

Szu-chi Huang, Stanford University

Ashlee Humphreys, Northwestern University

Anat Keinan, Boston University

Aradhna Krishna, University of Michigan

Ellie Kyung, University of Pennsylvania

Leonard Lee, National University of Singapore

Brent McFerran, Simon Fraser University

Tom Meyvis, New York University

Ashwani Monga, Rutgers University

Sarah Moore, University of Alberta

Carey Morewedge, Boston University

Theodore Noseworthy, York University

Thomas Novak, George Washington University

Nailya Ordabayeva, Boston College

Vanessa Patrick, University of Houston

Koen Pauwels, Northeastern University

Stefano Puntoni, Erasmus University

Rebecca Ratner, University of Maryland

Rebecca Walker Reczek, Ohio State University

David Schweidel, Emory University

Maura Scott, Florida State University

Jaideep Sengupta, HKUST

Stephen Spiller, UCLA

Manoj Thomas, Cornell University

Carlos Torelli, University of Illinois

Oleg Urminsky, University of Chicago

Echo Wen Wan, University of Hong Kong

Klaus Wertenbroch, INSEAD

Keith Wilcox, Texas A&M University

Lawrence Williams, University of Colorado