Editorial Review Board

Rashmi Adaval, University of Cincinnati
Pankaj Aggarwal, University of Toronto
Nidhi Agrawal, University of Washington
Rohini Ahluwalia, University of Minnesota
Eduardo B. Andrade, Fundação Getulio Vargas/EBAPE
Eric Arnould, Aalto University
Ana Babić Rosario, University of Denver
Alixandra Barasch, New York University
Fleura Bardhi, City, University of London
Michelle Barnhart, Oregon State University
Michael Barone, University of Louisville
Russell Belk, York University
Silvia Bellezza, Columbia University
Jonah Berger, University of Pennsylvania
Jonathan Berman, London Business School
James Bettman, Duke University
CB Bhattacharya, University of Pittsburgh
Dipayan Biswas, University of South Florida
Lauren Block, Baruch College/CUNY
Bryan Bollinger, New York University
Andrea Bonezzi, New York University
Tonya Bradford, University of California, Irvine
Josko Brakus, University of Leeds
S. Adam Brasel, Boston College
Donnel Briley, University of Sydney
Aaron Brough, Utah State University
Eva Buechel, University of Southern California
Margaret Campbell, University of California, Riverside
Robin Canniford, University of Melbourne
Lisa Cavanaugh, University of British Columbia
Elaine Chan, Nanyang Technological University
Pierre Chandon, INSEAD
Lan Nguyen Chaplin, University of Illinois at Chicago
Amar Cheema, University of Virginia
Zoey Chen, University of Miami
Yann Cornil, University of British Columbia
Elizabeth Cowley, University of Sydney
Adam Craig, University of Kentucky
Keisha Cutright, Duke University
Darren Dahl, University of British Columbia
Amy Dalton, HKUST
Peter Darke, York University
Derick Davis, University of Virginia
John Deighton, Harvard University
Xiaoyan Deng, Ohio State University
Ravi Dhar, Yale University
Kristin Diehl, University of Southern California
Delphine Dion, ESSEC Business School
Pierre-Yann Dolbec, Concordia University
Rod Duclos, Western University
Amber Epp, University of Wisconsin
Jennifer Escalas, Vanderbilt University
Jordan Etkin, Duke University
Philip Fernbach, University of Colorado
Rosellina Ferraro, University of Maryland
Eileen Fischer, York University
Marc Fischer, University of Cologne
Robert Fisher, University of Alberta
Mark Forehand, University of Washington
Ayelet Gneezy, University of California, San Diego
Joseph Goodman, Ohio State University
Christina Goulding, University of Birmingham
Rhonda Hadi, University of Oxford
Linda Hagen, University of Southern California
Henrik Hagtvedt, Boston College
Rebecca Hamilton, Georgetown University
Ryan Hamilton, Emory University
Jay Handelman, Queen’s University
David Hardesty, University of Kentucky
Gerald Häubl, University of Alberta
Kelly Haws, Vanderbilt University
Timothy Heath, University of South Florida
William Hedgcock, University of Minnesota
Christian Hildebrand, University of St. Gallen
JoAndrea Hoegg, University of British Columbia
Joel Huber, Duke University
Jeffrey Inman, University of Pittsburgh
Caglar Irmak, University of Miami
Mathew Isaac, Seattle University
Chris Janiszewski, University of Florida
Yuwei Jiang, Hong Kong Polytechnic University
Gita Johar, Columbia University
Deborah Roedder John, University of Minnesota
Leslie John, Harvard University
Ajay Kalra, Rice University
Uzma Khan, University of Miami
Amna Kirmani, University of Maryland
Minjung Koo, Sungkyunkwan University
Robert Kozinets, University of Southern California
Thomas Kramer, University of California, Riverside
Ann Kronrod, University of Massachusetts, Lowell
Daniella Kupor, Boston University
Cait Lamberton, University of Pennsylvania
Robyn LeBoeuf, Washington University in St. Louis
Angela Lee, Northwestern University
Don Lehmann, Columbia University
Peggy Liu, University of Pittsburgh
Marius Luedicke, City, University of London
John Lynch, University of Colorado
Selin Malkoc, Ohio State University
Naomi Mandel, Arizona State University
Leigh McAlister, University of Texas at Austin
Ann McGill, University of Chicago
Blake McShane, Northwestern University
Nicole Mead, York University
Ravi Mehta, University of Illinois
Meg Meloy, Pennsylvania State University
Shiri Melumad, University of Pennsylvania
Robert Meyer, University of Pennsylvania
David Glen Mick, University of Virginia
Cassie Mogilner Holmes, UCLA
Vicki Morwitz, Columbia University
Richard Netemeyer, University of Virginia
Sharon Ng, Nanyang Technological University
Stephen Nowlis, Washington University in St. Louis
Joseph Nunes, University of Southern California
Grant Packard, York University
Mario Pandelaere, Virginia Tech
Jeffrey Parker, University of Illinois at Chicago
Joann Peck, University of Wisconsin
Nicholas Pendarvis, California State University, Los Angeles
Michel Tuan Pham, Columbia University
Hilke Plassmann, INSEAD
Linda Price, University of Wyoming
Cristel Russell, Pepperdine University
Ryan Rahinel, University of Cincinnati
Joseph Redden, University of Minnesota
Marsha Richins, University of Missouri
Aric Rindfleisch, University of Illinois
Derek Rucker, Northwestern University
Cristel Russell, Pepperdine University
Anthony Salerno, University of Cincinnati
Adriana Samper, Arizona State University
Jennifer Savary, University of Arizona
Daiane Scaraboto, University of Melbourne
Hope Schau, University of Arizona
Ann Schlosser, University of Washington
Martin Schreier, WU Vienna
Aner Sela, University of Florida
Sankar Sen, Baruch College/CUNY
Julio Sevilla, University of Georgia
Eesha Sharma, Dartmouth College
Sharon Shavitt, University of Illinois
Hao Shen, Chinese University of Hong Kong
Baba Shiv, Stanford University
L. J. Shrum, HEC Paris
Itamar Simonson, Stanford University
Mary Steffel, Northeastern University
Abigail Sussman, University of Chicago
Steven Sweldens, Erasmus University
Nader Tavassoli, London Business School
Tandy Thomas, Queen’s University
Felipe Thomaz, University of Oxford
Craig Thompson, University of Wisconsin
Debora Thompson, Georgetown University
Zakary Tormala, Stanford University
Claudia Townsend, University of Miami
Remi Trudel, Boston University
Claire Tsai, University of Toronto
Stephanie Tully, Stanford University
Bram Van den Bergh, Erasmus University
Stijn van Osselaer, Cornell University
Peeter Verlegh, Vrije Universiteit Amsterdam
Joachim Vosgerau, Bocconi University
Xin (Shane) Wang, Western University
Yajin Wang, University of Maryland
Adrian Ward, University of Texas at Austin
Caleb Warren, University of Arizona
Henri Weijo, Aalto University
Michelle Weinberger, Northwestern University
Katherine White, University of British Columbia
Tiffany White, University of Illinois
Russell Winer, New York University
Karen Page Winterich, Pennsylvania State University
Kaitlin Woolley, Cornell University
David Wooten, University of Michigan
Eugenia Wu, University of Pittsburgh
Dengfeng Yan, New York University Shanghai
Carolyn Yoon, University of Michigan
Yael Zemack-Rugar, University of Central Florida
Min Zhao, Boston College
Meng Zhu, Johns Hopkins University