At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Conceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.
Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.
Substantive phenomena papers provide insights into an important consumer behavior phenomenon.
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
Methodology, multi-method, and empirical “quant” papers in JCR focus on data and/or methodology.