How Do We Evaluate JCR Papers?
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Read MoreAt JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Read MoreConceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.
Read MoreTheory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.
Read MoreSubstantive phenomena papers provide insights into an important consumer behavior phenomenon.
Read MoreConsumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
Read MoreMethodology, multi-method, and empirical “quant” papers in JCR focus on data and/or methodology.
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