Skip to content
Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

Information for Authors

  • Explore Our Research ▾
    • Advance Articles
    • Current Issue
    • Search Articles
    • Browse Editorials
    • Browse Curations
    • Browse Tutorials
  • Journal Information ▾
    • About the Journal
    • For Authors
    • For Reviewers
    • Awards
    • Policy Board
    • Submit a Paper
  • Subscribe

Paper Types

Editorial Matters 

How Do We Evaluate JCR Papers?

26 February 202124 April 2021 The Editors 9624 ViewsPaper Types

At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.

Editorial Matters 

Evaluating Conceptual Papers

26 February 202121 May 2021 The Editors 6851 ViewsPaper Types

Conceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.

Editorial Matters 

Evaluating Theory-Driven Empirical Papers

26 February 202123 April 2021 The Editors 6311 ViewsPaper Types

Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.

Editorial Matters 

Evaluating Substantive Phenomena Papers

26 February 202124 April 2021 The Editors 6636 ViewsPaper Types

Substantive phenomena papers provide insights into an important consumer behavior phenomenon.

Editorial Matters 

Evaluating Consumer Culture Research Papers

26 February 202123 April 2021 The Editors 6634 ViewsCCT, Paper Types

Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.

Editorial Matters 

Evaluating (Multi-)Method and Empirical Quant Papers

26 February 202124 April 2021 The Editors 5017 ViewsPaper Types

Methodology, multi-method, and empirical “quant” papers in JCR focus on data and/or methodology.

The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

More

Just a ThoughtSee All

Which Session to Attend?
Just a Thought 

Which Session to Attend?

14 October 202221 November 2022 Bernd Schmitt

In a few days, the annual Association of Consumer Research (ACR) conference will take place. Together is the theme; indeed,

Latest Tweets

Markus Giesler @drgiesler ·
17 Jan

How do brands change in environments defined by increasing consumer heterogeneity? Susanna Molander, Jacob Ostberg, and Lisa Penaloza offer an elegant explanation based on brand morphogenesis. Access all papers in the February issue of @JCRNEWS now https://academic.oup.com/jcr/issue

Reply on Twitter 1615411234030948352 Retweet on Twitter 1615411234030948352 3 Like on Twitter 1615411234030948352 27 Twitter 1615411234030948352
Oxford Journals @oxfordjournals ·
17 Jan

Why are consumers so reluctant to utilize healthcare provided by #ArtificialIntelligence? Enjoy 2022’s Best Article Award winner from @JCRNEWS and find out more: https://bit.ly/3kc9xGT @longoni_chiara

Reply on Twitter 1615352014111899648 Retweet on Twitter 1615352014111899648 6 Like on Twitter 1615352014111899648 20 Twitter 1615352014111899648

JCR Newsletter

JCR Newsletter

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Journal of Consumer Research, 1658 N Milwaukee Ave, Chicago, IL, 60647-5652, http://ejcr.org. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

JCR – Altmetric

Mentioned This Week
  • More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance

    • Article in Journal of Consumer Research
    • October 2022
    • 2 mentions in the past week
Most Mentions
  • Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

    • Article in Journal of Consumer Research
    • December 2012
    • 0 mentions in the past week
Highest Score
  • Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

    • Article in Journal of Consumer Research
    • December 2012
    • 0 mentions in the past week
The Latest
  • How Verb Tense Shapes Persuasion

    • Article in Journal of Consumer Research
    • January 2023
    • 1 mentions in the past week
Journal of Consumer Research Logo

EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

Explore JCR

  • Advance Articles
  • Current Issue
  • Search Articles
  • Editorials
  • Curations
  • Tutorials
  • Subscribe

The JCR Blog

  • The Network
  • The Authors' Table
  • JCR Chalkboard
  • Editorial Matters
  • The Pitch
  • Just a Thought
  • New Research

About JCR

  • About the Journal
  • For Authors
  • For Reviewers
  • Editorial Team
  • Policy Board
  • Privacy Policy
  • Contact Us
Copyright © 2023 Journal of Consumer Research, Inc. All rights reserved. Consumerresearcher.com designed by Markus Giesler and Stacy Wood.
 
  Journal of Consumer Research Logo