How Do We Evaluate JCR Papers?
At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.
Paper Types
Evaluating Conceptual Papers
Conceptual papers in JCR focus on new ideas and frameworks for understanding consumer behavior.
Evaluating Theory-Driven Empirical Papers
Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.
Evaluating Substantive Phenomena Papers
Substantive phenomena papers provide insights into an important consumer behavior phenomenon.
Evaluating Consumer Culture Research Papers
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
Evaluating (Multi-)Method and Empirical Quant Papers
Methodology, multi-method, and empirical “quant” papers in JCR focus on data and/or methodology.