How Do Same-Sex Couples Navigate Hysterisis?
Mobilizing Gendered Capital to Resolve Hysteresis
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The Authors’ Table
Real advice for academic life.
The Pursuit of Meaning
Nicole Mead and Lawrence Williams recently published a JCR article on consumers’ search for meaning. “The Pursuit of Meaning and
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When a House is No Longer a Home
Billions of dollars are spent around the world on home renovation. But there are intriguing issues within this consumer spending.
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Donating Time versus Money
Charities should use different strategies when soliciting time and money.
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Consumption under Fragmented Stigma
Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.
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Practice Diffusion: Insights from Surfing
Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.
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How Do Brand Leaders Become Charismatic?
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
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April Issue: Voices Behind the Research
Authors and author teams from the Journal of Consumer Research April issue.
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How Do Platforms Empower Consumers?
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
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Meta-Analyzing Experiential Consumption
Andrew Stephen talks with Evan Weingarten and Joseph Goodman about their recent JCR meta-analysis of experiential consumption.
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