April Issue: Voices Behind the Research

The April issue of JCR features some great new research and consumer insight. We have spoken with authors and author teams of three papers. Enjoy the interviews as text, podcast or video. And download the articles for free!

The X-File on Moderation

Bernd Schmitt interviews Aimee Drolet about her quantitative scale measuring preference for moderation.

Read the full paper:

Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages 831–854, https://doi.org/10.1093/jcr/ucaa042

 

Local vs Global Helping: A Video Interview

In this video interview, June Cotte talks with Ju Yajin Wang and Amna Kirmani about their joint JCR research (along with Xiaolin Li).

Read the full paper:

Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages 878–889, https://doi.org/10.1093/jcr/ucaa053

 

Meta-Analyzing Experiential Consumption

In this podcast, Andrew Stephen talks with Evan Weingarten and Joseph Goodman about their recent JCR meta-analysis of experiential consumption.

Read the full paper:

Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages 855–877, https://doi.org/10.1093/jcr/ucaa047

 

Browse the full April 2021 issues of JCR here.

Markus Giesler

Markus is an associate professor of marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 22 posts and counting. See all posts by Markus Giesler