April Issue: Voices Behind the Research
The April issue of JCR features some great new research and consumer insight. We have spoken with authors and author teams of three papers. Enjoy the interviews as text, podcast or video. And download the articles for free!
The X-File on Moderation
Bernd Schmitt interviews Aimee Drolet about her quantitative scale measuring preference for moderation.
Read the full paper:
The Preference for Moderation Scale
Local vs Global Helping: A Video Interview
In this video interview, June Cotte talks with Ju Yajin Wang and Amna Kirmani about their joint JCR research (along with Xiaolin Li).
Read the full paper:
Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries
Meta-Analyzing Experiential Consumption
In this podcast, Andrew Stephen talks with Evan Weingarten and Joseph Goodman about their recent JCR meta-analysis of experiential consumption.
Read the full paper:
Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review
