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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

CfP: 50 Years of JCR

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The Authors’ Table

Real advice for academic life.

The Authors' Table 

What Makes Something Go Viral?

30 December 202022 January 2021 Stacy Wood 4754 Views

By understanding the science behind why people talk and share, companies and organizations can get more word of mouth for their products and ideas.

The Authors' Table 

Kids and the Screen-Time Black Hole

30 December 20201 January 2021 Stacy Wood 2122 Views

Rules, habits, and boundaries in general are critical in establishing a healthy relationship with screens.

The Authors' Table 

Sensory Marketing During Covid?

26 December 202027 December 2020 Stacy Wood 3507 Views

We asked Aradhna Krishna about sensory marketing during Covid-19. Here’s what she had to share.

The Authors' Table 

Humor, Seriously!

26 February 20209 March 2021 Stacy Wood 771 Views

Listen to Jennifer Aaker and her coauthor describe their new book and the critical role that humor plays in the marketplace.

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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

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Just a ThoughtSee All

Don’t Exhaust Your Reader
Featured on Slider Just a Thought 

Don’t Exhaust Your Reader

19 June 2022 Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

Latest Tweets

Journal of Consumer Research @jcrnews ·
13 Jun

Learn more about publishing in @JCRNEWS from current editorial team member @drgiesler at the 2022 AMA Summer Academic Conference Editors' Perspectives Session on Sunday, August 14, 2022, at 8:00am. We hope to see you there!

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Journal of Consumer Research @jcrnews ·
28 May

Until 2017, most Walmart employees were paid every week—now, they can get paid every day, as can workers at many other companies.

@wdlrosa and @StephMTully uncover in a new @JCRNEWS paper how receiving smaller, more frequent paychecks impacts spending.

https://consumerresearcher.com/pay-frequency

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JCR – Altmetric

Mentioned This Week
  • How the Intention to Share Can Undermine Enjoyment: Photo-Taking Goals and Evaluation of Experiences

    • Article in Journal of Consumer Research
    • November 2017
    • 45 mentions in the past week
Most Mentions
  • How the Intention to Share Can Undermine Enjoyment: Photo-Taking Goals and Evaluation of Experiences

    • Article in Journal of Consumer Research
    • November 2017
    • 45 mentions in the past week
Highest Score
  • Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

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    • December 2012
    • 0 mentions in the past week
The Latest
  • The Influence of Budgets on Consumer Spending

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    • June 2022
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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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