The Authors’ Table

By understanding the science behind why people talk and share, companies and organizations can get more word of mouth for their products and ideas.

Rules, habits, and boundaries in general are critical in establishing a healthy relationship with screens.

We asked Aradhna Krishna about sensory marketing during Covid-19. Here’s what she had to share.

Listen to Jennifer Aaker and her coauthor describe their new book and the critical role that humor plays in the marketplace.