How Do Brand Leaders Become Charismatic?
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
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The Authors’ Table
Real advice for academic life.
April Issue: Voices Behind the Research
Authors and author teams from the Journal of Consumer Research April issue.
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How Do Platforms Empower Consumers?
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
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Meta-Analyzing Experiential Consumption
Andrew Stephen talks with Evan Weingarten and Joseph Goodman about their recent JCR meta-analysis of experiential consumption.
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Local vs Global Helping: A Video Interview
Editor June Cotte talks with Ju Yajin Wang and Amna Kirmani about their joint JCR research (along with Xiaolin Li).
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The X-File on Moderation
EIC Bernd Schmitt interviews Aimee Drolet about her quantitative scale measuring preference for moderation.
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Retailing after Covid-19: What’s coming?
Hear from Wharton’s Barbara Kahn about the future of retailing after Covid-19. What does it take for success?
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What Makes Something Go Viral?
By understanding the science behind why people talk and share, companies and organizations can get more word of mouth for their products and ideas.
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Kids and the Screen-Time Black Hole
Rules, habits, and boundaries in general are critical in establishing a healthy relationship with screens.
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Sensory Marketing During Covid?
We asked Aradhna Krishna about sensory marketing during Covid-19. Here’s what she had to share.
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