JCR Revises Contribution Statement
Authors should highlight the consumer relevance of the submitted manuscript.
Author: Stacy Wood
Practice Diffusion: Insights from Surfing
Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.
Are Consumers More Honest in their Native Language?
Using a foreign language makes lying appear less self-diagnostic, thereby increasing or decreasing lying depending on which aspect of the self is salient.
Retailing after Covid-19: What’s coming?
Hear from Wharton’s Barbara Kahn about the future of retailing after Covid-19. What does it take for success?
Bolton and Scott: Smart Money
Two consumer researchers describe how consumers can make good financial decisions using new research findings.
Consumer Researchers Can Save the Day!
Last week, “Beyond Politics: Promoting Covid-19 Vaccination in the United States” (with Kevin Schulman) was published in the New England Journal
For Your MBA Class: How Important is Financial Well-being?
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
For Your MBA Class: Consumer Places Post-Pandemic
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
2020 JCR Best Paper Winner
Best paper award winner David Crockett on the importance of studying discrimination and stigmatized treatment.
What Makes Something Go Viral?
By understanding the science behind why people talk and share, companies and organizations can get more word of mouth for their products and ideas.