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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research.

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Author: Stacy Wood

Editorial Matters 

Consumer Researchers Can Save the Day!

12 January 202122 January 2021 Stacy Wood 385 Views

Last week, “Beyond Politics: Promoting Covid-19 Vaccination in the United States” (with Kevin Schulman) was published in the New England Journal

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JCR Chalkboard 

For Your MBA Class: How Important is Financial Well-being?

30 December 202031 December 2020 Stacy Wood 124 Views

The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.

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JCR Chalkboard 

For Your MBA Class: Consumer Places Post-Pandemic

30 December 202030 December 2020 Stacy Wood 127 Views

The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community. Download these PowerPoint

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Editorial Matters In the News 

2020 JCR Best Paper Winner

30 December 202030 December 2020 Stacy Wood 555 Views

Best paper award winner David Crockett on the importance of studying discrimination and stigmatized treatment.

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The Authors' Table 

What Makes Something Go Viral?

30 December 202022 January 2021 Stacy Wood 612 Views

By understanding the science behind why people talk and share, companies and organizations can get more word of mouth for their products and ideas.

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The Authors' Table 

Kids and the Screen-Time Black Hole

30 December 20201 January 2021 Stacy Wood 207 Views

Rules, habits, and boundaries in general are critical in establishing a healthy relationship with screens.

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Editorial Matters 

2020 JCR Best Paper: Finalists

29 December 202030 December 2020 Stacy Wood 205 Views

Congrats to Fleura Bardhi, Giana Eckhardt, and Eric Arnold for their article, Liquid Relationship to Possessions — a 2020 JCR Best Paper Finalist!

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The Authors' Table 

Sensory Marketing During Covid?

26 December 202027 December 2020 Stacy Wood 400 Views

We asked Aradhna Krishna about sensory marketing during Covid-19. Here’s what she had to share.

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The Network 

Sociology Conferences to Attend in 2021

26 December 202030 December 2020 Stacy Wood 258 Views

We asked Dr. Allison Pugh, Sociology Professor at the University of Virginia and member of the JCR Policy Board.

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The Pitch 

The Pitch: Gift-Giving Research

26 December 202030 December 2020 Stacy Wood 120 Views

Valentine’s Day on your mind? Or on your heart? Here are some fascinating findings on how and why we give gifts!

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The Editors

The JCR Editors

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

Poll

Which of the following disciplines do you think will gain in importance for consumer researchers in the future?

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Current Issue

  • Hiding from the Truth: When and How Cover Enables Information Avoidance
    Source: Journal of Consumer Research Current Issue | Published: 21 June 2020 - 8:00 pm
  • The Role of Emotion Discourse and Pathic Stigma in the Delegitimization of Consumer Practices
    Source: Journal of Consumer Research Current Issue | Published: 24 June 2020 - 8:00 pm
  • Reviewing Experts’ Restraint from Extremes and Its Impact on Service Providers
    Source: Journal of Consumer Research Current Issue | Published: 14 July 2020 - 8:00 pm
  • How Concrete Language Shapes Customer Satisfaction
    Source: Journal of Consumer Research Current Issue | Published: 17 July 2020 - 8:00 pm
  • I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior
    Source: Journal of Consumer Research Current Issue | Published: 19 July 2020 - 8:00 pm
  • How Does Religion Affect Consumer Response to Failure and Recovery by Firms?
    Source: Journal of Consumer Research Current Issue | Published: 2 September 2020 - 8:00 pm
  • A Dragging-Down Effect: Consumer Decisions in Response to Price Increases
    Source: Journal of Consumer Research Current Issue | Published: 11 November 2020 - 7:00 pm
  • Our Journal, Our Intellectual Home
    Source: Journal of Consumer Research Current Issue | Published: 13 January 2021 - 7:00 pm

See all

Image of the Week

  • The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun by Morris Holbrook and Elizabeth Hirschman (1982)
    The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun by Morris Holbrook and Elizabeth Hirschman (1982)

Latest Tweets

Journal of Consumer Research@JCRNEWS·
26 Jan

When, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains? We asked Dafna Goor, Anat Keinan, and Nailya Ordabayeva who studied this question in a recent @JCRNEWS article: https://consumerresearcher.com/status-pivoting

Reply on Twitter 1354091764404072449Retweet on Twitter 13540917644040724493Like on Twitter 135409176440407244915Twitter 1354091764404072449
Journal of Consumer Research@JCRNEWS·
26 Jan

How Concrete Language Shapes Customer Satisfaction -- New research insights on #LinguisticConcreteness in the latest @JCRNEWS issue by @grantpackard and @j1berger. Read for free for a limited time! https://academic.oup.com/jcr/article/47/5/787/5873524

Reply on Twitter 1353861305048981504Retweet on Twitter 13538613050489815046Like on Twitter 135386130504898150426Twitter 1353861305048981504

JCR Newsletter

JCR Newsletter

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JCR – Altmetric

Mentioned This Week
  • On My Own: The Aversion to Being Observed during the Preference-Construction Stage

    • Article in Journal of Consumer Research
    • April 2020
    • 22 mentions in the past week
Most Mentions
  • How Warnings about False Claims Become Recommendations

    • Article in Journal of Consumer Research
    • March 2005
    • 1 mentions in the past week
Highest Score
  • Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

    • Article in Journal of Consumer Research
    • December 2012
    • 3 mentions in the past week
The Latest
  • The Psychology Of Marginal Utility

    • Article in Journal of Consumer Research
    • January 2021
    • 0 mentions in the past week
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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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