Are Consumers More Honest in their Native Language?
Using a foreign language makes lying appear less self-diagnostic, thereby increasing or decreasing lying depending on which aspect of the self is salient.
Using a foreign language makes lying appear less self-diagnostic, thereby increasing or decreasing lying depending on which aspect of the self is salient.
Hear from Wharton’s Barbara Kahn about the future of retailing after Covid-19. What does it take for success?
Two consumer researchers describe how consumers can make good financial decisions using new research findings.
Last week, “Beyond Politics: Promoting Covid-19 Vaccination in the United States” (with Kevin Schulman) was published in the New England Journal
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
Best paper award winner David Crockett on the importance of studying discrimination and stigmatized treatment.
By understanding the science behind why people talk and share, companies and organizations can get more word of mouth for their products and ideas.
Rules, habits, and boundaries in general are critical in establishing a healthy relationship with screens.
Congrats to Fleura Bardhi and Giana Eckhardt for their article Liquid Consumption — a 2020 JCR Best Paper Finalist! We asked Giana Eckhardt