2022 JCR Reviewer Awards!
In this season of gratitude, we give thanks for our dedicated JCR reviewers. Please congratulate the following for winning our
Author: Stacy Wood
When a House is No Longer a Home
Billions of dollars are spent around the world on home renovation. But there are intriguing issues within this consumer spending.
JCR Revises Contribution Statement
Authors should highlight the consumer relevance of the submitted manuscript.
Practice Diffusion: Insights from Surfing
Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.
Are Consumers More Honest in their Native Language?
Using a foreign language makes lying appear less self-diagnostic, thereby increasing or decreasing lying depending on which aspect of the self is salient.
Retailing after Covid-19: What’s coming?
Hear from Wharton’s Barbara Kahn about the future of retailing after Covid-19. What does it take for success?
Bolton and Scott: Smart Money
Two consumer researchers describe how consumers can make good financial decisions using new research findings.
Consumer Researchers Can Save the Day!
Last week, “Beyond Politics: Promoting Covid-19 Vaccination in the United States” (with Kevin Schulman) was published in the New England Journal
For Your MBA Class: How Important is Financial Well-being?
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
For Your MBA Class: Consumer Places Post-Pandemic
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.