Meta-Analyzing Experiential Consumption

Andrew Stephen 4313 Views

I recently sat down with Evan Weingarten of Arizona State University and Joseph Goodman of Ohio State University to learn more about their fascinating meta-analysis and review of experiential consumption, which appears in the April 2021 print issue of JCR. Listen to the full podcast:

Read the full paper:

Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review

Evan Weingarten, Joseph K Goodman
Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages 855–877, https://doi.org/10.1093/jcr/ucaa047

 

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