Meta-Analyzing Experiential Consumption

I recently sat down with Evan Weingarten of Arizona State University and Joseph Goodman of Ohio State University to learn more about their fascinating meta-analysis and review of experiential consumption, which appears in the April 2021 print issue of JCR. Listen to the full podcast:

Read the full paper:

Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages 855–877, https://doi.org/10.1093/jcr/ucaa047

 

Andrew Stephen

Andrew is the L’Oréal Professor of Marketing at the Saïd Business School and a member of the JCR editorial team.

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