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Journal of Consumer Research
  • Explore Our Research
    • Advance Articles
    • Current Issue
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2020 JCR Awards Announcements

Markus Giesler 1339 Views
  • With Gratitude!
  • For Your MBA Class: Cultural Differences in Coupon Use

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The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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