2020 JCR Awards Announcements

Markus Giesler 1677 Views

With Gratitude!
For Your MBA Class: Cultural Differences in Coupon Use

Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?

Markus Giesler

The Small Predicts Large Effect in Crowdfunding

Markus Giesler

Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments

Markus Giesler

The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

More

Just a ThoughtSee All

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

JCR – Altmetric

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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