For Your MBA Class: Cultural Differences in Coupon Use

The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community. Download these PowerPoint slides and embed them in your lectures as a “mini-case” to help students think about new consumer research and how it applies in the world around them.  Each set of slides in the series suggests one required reading and a few optional readings for added depth.

Here, Ashok Lalwani and Jessie Wang discuss the research that describes how cultural differences can impact coupon usage rates for print versus digital offers. JCR Teaching Series -Lalwani & Wang

 

 

Stacy Wood

Stacy is the Langdon Distinguished University Professor of Marketing at NC State University and a member of the JCR editorial team.

Stacy Wood has 28 posts and counting. See all posts by Stacy Wood