Does typography influence consumers’ interpretations of brand logos? Do these interpretations differ between cultures?
A successful persuasion attempt is most likely to result from vocal tones denoting (1) focus, (2) low stress, and (3) stable emotions.
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How do marketplace objects and their properties facilitate market legitimacy?
How has the American citizen-consumer subject been created since the 1980s?
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
University of Wisconsin-Madison sociologist Max Besbris on his new consumer analysis of the housing market.
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This study explains the emergence of hybrid economies.
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