JCR Best Paper 2021: An Author Interview
JCR Authors Donna Hoffman and Tom Novak on their award-winning paper.
Read MoreJCR Authors Donna Hoffman and Tom Novak on their award-winning paper.
Read MoreThe JCR editorial team is pleased to announce this year’s Ferber Award recipients.
Read MoreA JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.
Read MoreWhen responsibility is a matter of affect – something that we feel.
Read MoreHow do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
Read MoreHow do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?
Read MoreAuthors and author teams from the Journal of Consumer Research April issue.
Read MorePlatforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
Read MoreHow do consumer movements continue even when their underpinning ideology becomes a threat?
Read MoreDoes typography influence consumers’ interpretations of brand logos? Do these interpretations differ between cultures?
Read More