Markus Giesler, Editor

50 Years of JCR: Special Anniversary Issue

Markus Giesler 14988 Views

The editorial team invites submissions to JCR’s Special Anniversary Issue to be published in June 2024.

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Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.

Markus Giesler 6257 Views

The JCR editorial team is pleased to announce this year’s Ferber Award recipients.

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A JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.

Markus Giesler 7475 Views

When responsibility is a matter of affect – something that we feel.

Markus Giesler 8431 Views

How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?

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How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?

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Authors and author teams from the Journal of Consumer Research April issue.

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Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.

Markus Giesler 5486 Views

How do consumer movements continue even when their underpinning ideology becomes a threat?