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Journal of Consumer Research
  • Explore Our Research
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Author: Markus Giesler

When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products

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Wealth in People and Places: Understanding Transnational Gift Obligations

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Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments

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On or Off Track: How (Broken) Streaks Affect Consumer Decisions

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Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities

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The Magnitude Heuristic: Larger Differences Increase Perceived Causality

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Consumer Culture Research in JCR: Our List

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A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.

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The Influence of Budgets on Consumer Spending

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Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?

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Brand Morphogenesis: The Role of Heterogeneous Consumer Sub-assemblages in the Change and Continuity of a Brand

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The Editors

Oleg Urminsky, University of Chicago
Ellie J. Kyung, Babson College
Jacob Goldenberg, Reichman University
Meg Meloy, Pennsylvania State University
Daiane Scaraboto, University of Melbourne
Stephen Spiller, University of California, Los Angeles

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Just a ThoughtSee All

Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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