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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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Author: Markus Giesler

The Network 

Crafting the Identity Politics of Consumption

14 April 202126 October 2021 Markus Giesler 3615 ViewsCCT

How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?

The Authors' Table 

April Issue: Voices Behind the Research

9 April 202128 July 2021 Markus Giesler 3141 Views

Authors and author teams from the Journal of Consumer Research April issue.

The Authors' Table 

How Do Platforms Empower Consumers?

31 March 202126 October 2021 Markus Giesler 5009 ViewsCCT

Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.

The Pitch 

Regenerating Consumer Movement Solidarity

5 March 20215 March 2021 Markus Giesler 2859 ViewsCCT

How do consumer movements continue even when their underpinning ideology becomes a threat?

The Pitch 

Compact Logos Signal Product Safety

26 February 202125 March 2021 Markus Giesler 4023 Views

Does typography influence consumers’ interpretations of brand logos? Do these interpretations differ between cultures?

The Pitch 

How Vocal Tones Impact Persuasion

25 February 202129 March 2021 Markus Giesler 4081 Views

A successful persuasion attempt is most likely to result from vocal tones denoting (1) focus, (2) low stress, and (3) stable emotions.

The Network 

Our Associate Editors on Twitter

13 February 20212 March 2021 Markus Giesler 3754 Views

New to the Journal of Consumer Research ? Why not dialogue with our associate editors?

JCR Chalkboard 

The Legitimation of Contested Products

8 February 202125 February 2021 Markus Giesler 3528 ViewsCCT

How do marketplace objects and their properties facilitate market legitimacy?

JCR Chalkboard 

Consumers: A Presidential Design Concern

2 February 20218 February 2021 Markus Giesler 2240 ViewsCCT

How has the American citizen-consumer subject been created since the 1980s?

The Network 

Home is Where the Money Is

11 January 20212 March 2021 Markus Giesler 2985 ViewsCCT

University of Wisconsin-Madison sociologist Max Besbris on his new consumer analysis of the housing market.

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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

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Just a ThoughtSee All

Don’t Exhaust Your Reader
Featured on Slider Just a Thought 

Don’t Exhaust Your Reader

19 June 2022 Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

Latest Tweets

Journal of Consumer Research @jcrnews ·
13 Jun

Learn more about publishing in @JCRNEWS from current editorial team member @drgiesler at the 2022 AMA Summer Academic Conference Editors' Perspectives Session on Sunday, August 14, 2022, at 8:00am. We hope to see you there!

Reply on Twitter 1536377173379993600 Retweet on Twitter 1536377173379993600 3 Like on Twitter 1536377173379993600 15 Twitter 1536377173379993600
Journal of Consumer Research @jcrnews ·
28 May

Until 2017, most Walmart employees were paid every week—now, they can get paid every day, as can workers at many other companies.

@wdlrosa and @StephMTully uncover in a new @JCRNEWS paper how receiving smaller, more frequent paychecks impacts spending.

https://consumerresearcher.com/pay-frequency

Reply on Twitter 1530341474281279488 Retweet on Twitter 1530341474281279488 5 Like on Twitter 1530341474281279488 20 Twitter 1530341474281279488

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

Explore JCR

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