How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?
Authors and author teams from the Journal of Consumer Research April issue.
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
How do consumer movements continue even when their underpinning ideology becomes a threat?
Does typography influence consumers’ interpretations of brand logos? Do these interpretations differ between cultures?
A successful persuasion attempt is most likely to result from vocal tones denoting (1) focus, (2) low stress, and (3) stable emotions.
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How do marketplace objects and their properties facilitate market legitimacy?
How has the American citizen-consumer subject been created since the 1980s?
University of Wisconsin-Madison sociologist Max Besbris on his new consumer analysis of the housing market.