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Journal of Consumer Research
  • Explore Our Research
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Author: Markus Giesler

When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products

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Wealth in People and Places: Understanding Transnational Gift Obligations

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Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments

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On or Off Track: How (Broken) Streaks Affect Consumer Decisions

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Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities

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The Magnitude Heuristic: Larger Differences Increase Perceived Causality

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Consumer Culture Research in JCR: Our List

Markus Giesler 31852 Views

A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.

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The Influence of Budgets on Consumer Spending

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Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?

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Brand Morphogenesis: The Role of Heterogeneous Consumer Sub-assemblages in the Change and Continuity of a Brand

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The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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