Compact Logos Signal Product Safety
Does typography influence consumers’ interpretations of brand logos? Do these interpretations differ between cultures?
Author: Markus Giesler
How Vocal Tones Impact Persuasion
A successful persuasion attempt is most likely to result from vocal tones denoting (1) focus, (2) low stress, and (3) stable emotions.
Our Associate Editors on Twitter
New to the Journal of Consumer Research ? Why not dialogue with our associate editors?
The Legitimation of Contested Products
How do marketplace objects and their properties facilitate market legitimacy?
Consumers: A Presidential Design Concern
How has the American citizen-consumer subject been created since the 1980s?
Consumer Culture Research in JCR: Our List
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
Home is Where the Money Is
University of Wisconsin-Madison sociologist Max Besbris on his new consumer analysis of the housing market.
A New Website for JCR
Designed with the goal of better highlighting our community of consumer researchers and the important work we do.
The Hybrid Economies of Collaborative Networks
This study explains the emergence of hybrid economies.
Altmetric for JCR Authors
Altmetric badges help JCR authors showcase the wider influence and dissemination of their published work.