University of Wisconsin-Madison sociologist Max Besbris on his new consumer analysis of the housing market.
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This study explains the emergence of hybrid economies.
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Although brands have long been carriers of national identity, can brands actually shape or create a popular sense of who ‘we’ are?
RIM has complied a list of work related to race and marketplace topics of that should be interest to JCR authors.
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Tutorials in Consumer Research feature key conceptual and methodological insights from JCR topic experts.
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