Wordify: An Author Interview
A JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.
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Author: Markus Giesler
Responsibilizing Consumers: The Role of Affect
When responsibility is a matter of affect – something that we feel.
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How Do Brand Leaders Become Charismatic?
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
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Crafting the Identity Politics of Consumption
How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?
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April Issue: Voices Behind the Research
Authors and author teams from the Journal of Consumer Research April issue.
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How Do Platforms Empower Consumers?
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
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Regenerating Consumer Movement Solidarity
How do consumer movements continue even when their underpinning ideology becomes a threat?
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Compact Logos Signal Product Safety
Does typography influence consumers’ interpretations of brand logos? Do these interpretations differ between cultures?
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How Vocal Tones Impact Persuasion
A successful persuasion attempt is most likely to result from vocal tones denoting (1) focus, (2) low stress, and (3) stable emotions.
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Our Associate Editors on Twitter
New to the Journal of Consumer Research ? Why not dialogue with our associate editors?
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