Consumer Culture Research in JCR: Our List

Below, we offer a collection of Consumer Culture Theory (CCT) focused articles published in the Journal of Consumer Research that we frequently draw upon in our own PhD-level teaching, mentoring, and workshop practice. 

While we believe that this list is of value to PhD students and colleagues in core disciplines as well as other marketing and consumer research subfields, we caution readers not to approach this overview as a straight-up representation of the disciplinary status quo. Rather, our goal is to present an assortment of key theoretical contributions found in JCR.

We encourage readers to use these papers merely as starting points for a more in-depth exploration of classic and contemporary CCT scholarship across a variety of important research outlets. 

Other outlets to explore include, but are not limited to, the Journal of Marketing, the Journal of Marketing Research, the Journal of Marketing Management, Consumption, Markets, and Culture, Marketing Theory and the Journal of Contemporary Ethnography.

Zeynep Arsel, Concordia University
Markus Giesler, York University
Ashlee Humphreys, Northwestern University

January 2021


Consumer Identity

The Fresh Start Mindset: Transforming Consumers’ Lives 
Linda L Price, Robin A Coulter, Yuliya Strizhakova, Ainslie E Schultz
Journal of Consumer Research
, Volume 45, Issue 1, June 2018, Pages 21–48, https://doi.org/10.1093/jcr/ucx115

Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble 
Michelle Barnhart, Lisa Peñaloza
Journal of Consumer Research
, Volume 39, Issue 6, 1 April 2013, Pages 1133–1153, https://doi.org/10.1086/668536

Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths 
Zeynep Arsel, Craig J. Thompson
Journal of Consumer Research
, Volume 37, Issue 5, 1 February 2011, Pages 791–806, https://doi.org/10.1086/656389

Consumer Identity Renaissance: The Resurgence of Identity-Inspired Consumption in Retirement 
Hope Jensen Schau, Mary C. Gilly, Mary Wolfinbarger
Journal of Consumer Research
, Volume 36, Issue 2, August 2009, Pages 255–276, https://doi.org/10.1086/597162

Possessions and the Extended Self 
Russell W. Belk
Journal of Consumer Research
, Volume 15, Issue 2, September 1988, Pages 139–168, https://doi.org/10.1086/209154


Consumer Practices and Experiences

The Best Laid Plans: Why New Parents Fail to Habituate Practices 
Tandy Chalmers Thomas, Amber M Epp
Journal of Consumer Research
, Volume 46, Issue 3, October 2019, Pages 564–589, https://doi.org/10.1093/jcr/ucz003

Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways 
Johanna F Gollnhofer, Henri A Weijo, John W Schouten
Journal of Consumer Research
, Volume 46, Issue 3, October 2019, Pages 460–482, https://doi.org/10.1093/jcr/ucz004

Consumer Movements and Collective Creativity: The Case of Restaurant Day 
Henri A Weijo, Diane M Martin, Eric J Arnould
Journal of Consumer Research
, Volume 45, Issue 2, August 2018, Pages 251–274, https://doi.org/10.1093/jcr/ucy003

Liquid Consumption 
Fleura Bardhi, Giana M Eckhardt
Journal of Consumer Research
, Volume 44, Issue 3, October 2017, Pages 582–597, https://doi.org/10.1093/jcr/ucx050 

Consuming for an Imagined Future: Middle-Class Consumer Lifestyle and Exploratory Experiences in the Transition to Adulthood  
Michelle F Weinberger, Jane R Zavisca, Jennifer M Silva
Journal of Consumer Research
, Volume 44, Issue 2, August 2017, Pages 332–360, https://doi.org/10.1093/jcr/ucx045

Routines Disrupted: Reestablishing Security through Practice Alignment 
Marcus Phipps, Julie L Ozanne
Journal of Consumer Research
, Volume 44, Issue 2, August 2017, Pages 361–380, https://doi.org/10.1093/jcr/ucx040

Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences 
Anastasia Seregina, Henri A Weijo
Journal of Consumer Research
, Volume 44, Issue 1, June 2017, Pages 139–159, https://doi.org/10.1093/jcr/ucw077

Taste Regimes and Market-Mediated Practice 
Zeynep Arsel, Jonathan Bean
Journal of Consumer Research
, Volume 39, Issue 5, 1 February 2013, Pages 899–917, https://doi.org/10.1086/666595

Ludic Agency and Retail Spectacle
Robert V. KozinetsJohn F. Sherry, Jr.Diana StormAdam Duhachek, Krittinee NuttavuthisitBenét DeBerry-Spence
Journal of Consumer Research, Volume 31, Issue 3, December 2004, Pages 658–672, https://doi.org/10.1086/42510

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 
Morris B. Holbrook, Elizabeth C. Hirschman
Journal of Consumer Research
, Volume 9, Issue 2, September 1982, Pages 132–140, https://doi.org/10.1086/208906


Subcultures and Communities of Consumption

When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities
Tandy Chalmers Thomas, Linda L. Price, Hope Jensen Schau
Journal of Consumer Research, Volume 39, Issue 5, 1 February 2013, Pages 1010–1033, https://doi.org/10.1086/666616

The Marketplace Management of Illicit Pleasure
Christina Goulding, Avi Shankar, Richard Elliott, Robin Canniford
Journal of Consumer Research, Volume 35, Issue 5, February 2009, Pages 759–771, https://doi.org/10.1086/592946

Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities
Craig J. Thompson, Gokcen Coskuner-Balli
Journal of Consumer Research, Volume 34, Issue 2, August 2007, Pages 135–152, https://doi.org/10.1086/519143

Brand Community
Albert M. Muniz, Jr., Thomas C. O’Guinn
Journal of Consumer Research, Volume 27, Issue 4, March 2001, Pages 412–432, https://doi.org/10.1086/319618


Materiality, Nature, and Objects

Purifying Practices: How Consumers Assemble Romantic Experiences of Nature
Robin Canniford, Avi Shankar
Journal of Consumer Research, Volume 39, Issue 5, 1 February 2013, Pages 1051–1069, https://doi.org/10.1086/667202

The Storied Life of Singularized Objects: Forces of Agency and Network Transformation
Amber M. Epp, Linda L. Price
Journal of Consumer Research, Volume 36, Issue 5, February 2010, Pages 820–837, https://doi.org/10.1086/603547


Consumer Emotions 

Marketplace Sentiments
Ahir Gopaldas
Journal of Consumer Research, Volume 41, Issue 4, 1 December 2014, Pages 995–1014, https://doi.org/10.1086/678034

The Fire of Desire: A Multisited Inquiry into Consumer Passion
Russell W. Belk, Güliz Ger, Søren Askegaard
Journal of Consumer Research, Volume 30, Issue 3, December 2003, Pages 326–351, https://doi.org/10.1086/378613


Morality, Neoliberalism, and Responsibilization

Citizen-Consumers Wanted: Revitalizing the American Dream in the Face of Economic Recessions, 1981–2012
Gokcen Coskuner-Balli
Journal of Consumer Research, Volume 47, Issue 3, October 2020, Pages 327–349, https://doi.org/10.1093/jcr/ucz059

Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity
Markus Giesler, Ela Veresiu
Journal of Consumer Research, Volume 41, Issue 3, 1 October 2014, Pages 840–857, https://doi.org/10.1086/677842

Living U.S. Capitalism: The Normalization of Credit/Debt
Lisa Peñaloza, Michelle Barnhart
Journal of Consumer Research, Volume 38, Issue 4, 1 December 2011, Pages 743–762, https://doi.org/10.1086/660116

How Mainstream Consumers Think about Consumer Rights and Responsibilities
Paul C. Henry
Journal of Consumer Research, Volume 37, Issue 4, December 2010, Pages 670–687, https://doi.org/10.1086/653657

Credit Cards as Lifestyle Facilitators
Matthew J. Bernthal, David Crockett, Randall L. Rose
Journal of Consumer Research, Volume 32, Issue 1, June 2005, Pages 130–145, https://doi.org/10.1086/429605

The Role of Normative Political Ideology in Consumer Behavior
David Crockett, Melanie Wallendorf
Journal of Consumer Research, Volume 31, Issue 3, December 2004, Pages 511–528, https://doi.org/10.1086/425086


Consumer and Marketplace Risks

Branding Disaster: Reestablishing Trust through the Ideological Containment of Systemic Risk Anxieties
Ashlee Humphreys, Craig J. Thompson
Journal of Consumer Research, Volume 41, Issue 4, 1 December 2014, Pages 877–910, https://doi.org/10.1086/677905

Marketplace Tensions in Extraordinary Experiences
Gülnur Tumbat, Russell W. Belk
Journal of Consumer Research, Volume 38, Issue 1, 1 June 2011, Pages 42–61, https://doi.org/10.1086/658220

The Cultural Construction of Risk Understandings through Illness Narratives
Nancy Wong, Tracey King
Journal of Consumer Research, Volume 34, Issue 5, February 2008, Pages 579–594, https://doi.org/10.1086/520078

Consumer Risk Perceptions in a Community of Reflexive Doubt
Craig J. Thompson
Journal of Consumer Research, Volume 32, Issue 2, September 2005, Pages 235–248, https://doi.org/10.1086/432233

An Exploration of High-Risk Leisure Consumption through Skydiving
Richard L. Celsi, Randall L. Rose, Thomas W. Leigh
Journal of Consumer Research, Volume 20, Issue 1, June 1993, Pages 1–23, https://doi.org/10.1086/209330


Race, Gender, Class

Theorizing Reactive Reflexivity: Lifestyle Displacement and Discordant Performances of Taste
Craig J Thompson, Paul C Henry, Fleura Bardhi
Journal of Consumer Research, Volume 45, Issue 3, October 2018, Pages 571–594, https://doi.org/10.1093/jcr/ucy018

Paths to Respectability: Consumption and Stigma Management in the Contemporary Black Middle Class
David Crockett
Journal of Consumer Research, Volume 44, Issue 3, October 2017, Pages 554–581, https://doi.org/10.1093/jcr/ucx049

Taste Engineering: An Extended Consumer Model of Cultural Competence Constitution
Andre F Maciel, Melanie Wallendorf
Journal of Consumer Research, Volume 43, Issue 5, February 2017, Pages 726–746, https://doi.org/10.1093/jcr/ucw054

Status, Caste, and Market in a Changing Indian Village
Ram Manohar Vikas, Rohit Varman, Russell W. Belk
Journal of Consumer Research, Volume 42, Issue 3, October 2015, Pages 472–498, https://doi.org/10.1093/jcr/ucv038

Women Skating on the Edge: Marketplace Performances as Ideological Edgework
Craig J. Thompson, Tuba Üstüner
Journal of Consumer Research, Volume 42, Issue 2, August 2015, Pages 235–265, https://doi.org/10.1093/jcr/ucv013

Moral Habitus and Status Negotiation in a Marginalized Working-Class Neighborhood
Bige Saatcioglu, Julie L. Ozanne
Journal of Consumer Research, Volume 40, Issue 4, 1 December 2013, Pages 692–710, https://doi.org/10.1086/671794

The Status Costs of Subordinate Cultural Capital: At-Home Fathers’ Collective Pursuit of Cultural Legitimacy through CapitalizingConsumption Practices
Gokcen Coskuner-Balli, Craig J. Thompson
Journal of Consumer Research, Volume 40, Issue 1, 1 June 2013, Pages 19–41, https://doi.org/10.1086/668640

How Marketplace Performances Produce Interdependent Status Games and Contested Forms of Symbolic Capital
Tuba Üstüner, Craig J. Thompson
Journal of Consumer Research, Volume 38, Issue 5, 1 February 2012, Pages 796–814, https://doi.org/10.1086/660815

Toward a Theory of Status Consumption in Less Industrialized Countries
Tuba Üstüner, Douglas B. Holt
Journal of Consumer Research, Volume 37, Issue 1, June 2010, Pages 37–56, https://doi.org/10.1086/649759

Social Class, Market Situation, and Consumers’ Metaphors of (Dis)Empowerment
Paul C. Henry
Journal of Consumer Research, Volume 31, Issue 4, March 2005, Pages 766–778, https://doi.org/10.1086/426610

The Role of Normative Political Ideology in Consumer Behavior
David Crockett, Melanie Wallendorf
Journal of Consumer Research, Volume 31, Issue 3, December 2004, Pages 511–528, https://doi.org/10.1086/425086

Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle
Craig J. Thompson
Journal of Consumer Research, Volume 22, Issue 4, March 1996, Pages 388–407, https://doi.org/10.1086/209457

Understanding the Socialized Body: A Poststructuralist Analysis of Consumers’ Self-Conceptions, Body Images, and Self-Care Practices
Craig J. Thompson, Elizabeth C. Hirschman
Journal of Consumer Research, Volume 22, Issue 2, September 1995, Pages 139–153, https://doi.org/10.1086/209441

Feminist Thought: Implications for Consumer Research
Julia M. Bristor, Eileen Fischer
Journal of Consumer Research, Volume 19, Issue 4, March 1993, Pages 518–536, https://doi.org/10.1086/209320


Postcolonialism, Acculturation, Globalization

Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject
Ela Veresiu, Markus Giesler
Journal of Consumer Research, Volume 45, Issue 3, October 2018, Pages 553–570, https://doi.org/10.1093/jcr/ucy019

Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis
Marius K. Luedicke
Journal of Consumer Research, Volume 42, Issue 1, June 2015, Pages 109–129, https://doi.org/10.1093/jcr/ucv002

Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism 

Elif Izberk-Bilgin
Journal of Consumer Research, Volume 39, Issue 4, 1 December 2012, Pages 663–687, https://doi.org/10.1086/665413

Veiling in Style: How Does a Stigmatized Practice Become Fashionable? 
Özlem Sandikci, Güliz Ger
Journal of Consumer Research, Volume 37, Issue 1, June 2010, Pages 15–36, https://doi.org/10.1086/649910

Nationalism and Ideology in an Anticonsumption Movement
Rohit Varman, Russell W. Belk
Journal of Consumer Research, Volume 36, Issue 4, December 2009, Pages 686–700, https://doi.org/10.1086/600486

Politicizing Consumer Culture: Advertising’s Appropriation of Political Ideology in China’s Social Transition
Xin Zhao, Russell W. Belk
Journal of Consumer Research, Volume 35, Issue 2, August 2008, Pages 231–244, https://doi.org/10.1086/588747

The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference
Dannie Kjeldgaard, Søren Askegaard
Journal of Consumer Research, Volume 33, Issue 2, September 2006, Pages 231–247, https://doi.org/10.1086/506304

Postassimilationist Ethnic Consumer Research: Qualifications and Extensions
Søren Askegaard, Eric J. Arnould, Dannie Kjeldgaard
Journal of Consumer Research, Volume 32, Issue 1, June 2005, Pages 160–170, https://doi.org/10.1086/426625

Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants
Lisa Peñaloza
Journal of Consumer Research, Volume 21, Issue 1, June 1994, Pages 32–54, https://doi.org/10.1086/209381

Dominated Consumer Acculturation: The Social Construction of Poor Migrant Women’s Consumer Identity Projects in a Turkish Squatter 
Tuba Üstüner, Douglas B. Holt
Journal of Consumer Research, Volume 34, Issue 1, June 2007, Pages 41–56, https://doi.org/10.1086/513045

Trying to Be Cosmopolitan 
Craig J. Thompson, Siok Kuan Tambyah
Journal of Consumer Research, Volume 26, Issue 3, December 1999, Pages 214–241, https://doi.org/10.1086/209560


Past and Present

Creating a Consumable Past: How Memory Making Shapes Marketization
Katja H Brunk, Markus Giesler, Benjamin J Hartmann
Journal of Consumer Research, Volume 44, Issue 6, April 2018, Pages 1325–1342, https://doi.org/10.1093/jcr/ucx100

Souvenirs to Forget
Jean-Sébastien Marcoux
Journal of Consumer Research, Volume 43, Issue 6, April 2017, Pages 950–969, https://doi.org/10.1093/jcr/ucw069

Reconstructing the South: How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories
Craig Thompson, Kelly Tian
Journal of Consumer Research, Volume 34, Issue 5, February 2008, Pages 595–613, https://doi.org/10.1086/520076


Market Creation, Market System Dynamics

Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets
Pierre-Yann Dolbec, Eileen Fischer
Journal of Consumer Research, Volume 41, Issue 6, 1 April 2015, Pages 1447–1468, https://doi.org/10.1086/680671

Consumption-Driven Market Emergence
Diane M. Martin, John W. Schouten
Journal of Consumer Research, Volume 40, Issue 5, 1 February 2014, Pages 855–870, https://doi.org/10.1086/673196

Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy 
Ashlee Humphreys, Kathryn A. Latour
Journal of Consumer Research, Volume 40, Issue 4, 1 December 2013, Pages 773–795, https://doi.org/10.1086/672358

Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
Daiane Scaraboto, Eileen Fischer
Journal of Consumer Research, Volume 39, Issue 6, 1 April 2013, Pages 1234–1257, https://doi.org/10.1086/668298

Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject 
Emınegül Karababa, Gülız Ger
Journal of Consumer Research, Volume 37, Issue 5, 1 February 2011, Pages 737–760, https://doi.org/10.1086/656422

Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling
Ashlee Humphreys
Journal of Consumer Research, Volume 37, Issue 3, October 2010, Pages 490–510, https://doi.org/10.1086/652464

Conflict and Compromise: Drama in Marketplace Evolution
Markus Giesler
Journal of Consumer Research, Volume 34, Issue 6, April 2008, Pages 739–753, https://doi.org/10.1086/522098

Marketplace Mythology and Discourses of Power
Craig J. Thompson
Journal of Consumer Research, Volume 31, Issue 1, June 2004, Pages 162–180, https://doi.org/10.1086/383432


Technology 

Networks of Desire: How Technology Increases Our Passion to Consume
Robert Kozinets, Anthony Patterson, Rachel Ashman
Journal of Consumer Research, Volume 43, Issue 5, February 2017, Pages 659–682, https://doi.org/10.1093/jcr/ucw061

Technology/Ideology: How Ideological Fields Influence Consumers’ Technology Narratives 
Robert V. Kozinets
Journal of Consumer Research, Volume 34, Issue 6, April 2008, Pages 865–881, https://doi.org/10.1086/523289

Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies
David Glen Mick, Susan Fournier
Journal of Consumer Research, Volume 25, Issue 2, September 1998, Pages 123–143, https://doi.org/10.1086/209531


Rituals, Family, Collective Identity

Outsourcing Parenthood? How Families Manage Care Assemblages Using Paid Commercial Services
Amber M. Epp, Sunaina R. Velagaleti
Journal of Consumer Research, Volume 41, Issue 4, 1 December 2014, Pages 911–935, https://doi.org/10.1086/677892

Family Identity: A Framework of Identity Interplay in Consumption Practices
Amber M. Epp, Linda L. Price
Journal of Consumer Research, Volume 35, Issue 1, June 2008, Pages 50–70, https://doi.org/10.1086/529535

Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving
Eileen Fischer, Cele C. Otnes, Linda Tuncay
Journal of Consumer Research, Volume 34, Issue 4, December 2007, Pages 425–440, https://doi.org/10.1086/518528

Do Not Go Cheaply into That Good Night: Death-Ritual Consumption in Asante, Ghana
Samuel K. Bonsu, Russell W. Belk
Journal of Consumer Research, Volume 30, Issue 1, June 2003, Pages 41–55, https://doi.org/10.1086/374699


Social Exchange/Gift Giving

Selling, Sharing, and Everything In Between: The Hybrid Economies of Collaborative Networks
Daiane Scaraboto
Journal of Consumer Research, Volume 42, Issue 1, June 2015, Pages 152–176, https://doi.org/10.1093/jcr/ucv004

Access-Based Consumption: The Case of Car Sharing
Fleura Bardhi, Giana M. Eckhardt
Journal of Consumer Research, Volume 39, Issue 4, 1 December 2012, Pages 881–898, https://doi.org/10.1086/666376

Intracommunity Gifting at the Intersection of Contemporary Moraland Market Economies
Michelle F. Weinberger, Melanie Wallendorf
Journal of Consumer Research, Volume 39, Issue 1, 1 June 2012, Pages 74–92, https://doi.org/10.1086/662198

Escaping the Gift Economy
Jean-Sébastien Marcoux
Journal of Consumer Research, Volume 36, Issue 4, December 2009, Pages 671–685, https://doi.org/10.1086/600485

Intergenerationally Gifted Asset Dispositions
Tonya Williams Bradford
Journal of Consumer Research, Volume 36, Issue 1, June 2009, Pages 93–111, https://doi.org/10.1086/596304

Consumer Gift Systems
Markus Giesler
Journal of Consumer Research, Volume 33, Issue 2, September 2006, Pages 283–290, https://doi.org/10.1086/506309

Gift Giving in Anthropological Perspective
John F. Sherry, Jr.
Journal of Consumer Research, Volume 10, Issue 2, September 1983, Pages 157–168, https://doi.org/10.1086/208956


Time and Space

Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective
Stefania Borghini, John F Sherry, Annamma Joy
Journal of Consumer Research, ucaa044, https://doi.org/10.1093/jcr/ucaa044

Consumer Deceleration
Katharina C Husemann, Giana M Eckhardt
Journal of Consumer Research, Volume 45, Issue 6, April 2019, Pages 1142–1163, https://doi.org/10.1093/jcr/ucy047

Domesticating Public Space through Ritual: Tailgating as Vestaval
Tonya Williams Bradford, John F. Sherry, Jr.
Journal of Consumer Research, Volume 42, Issue 1, June 2015, Pages 130–151, https://doi.org/10.1093/jcr/ucv001

Timeflow: How Consumption Practices Shape Consumers’ Temporal Experiences
Niklas Woermann, Joonas Rokka
Journal of Consumer Research, Volume 41, Issue 6, 1 April 2015, Pages 1486–1508, https://doi.org/10.1086/680668

Place Attachment in Commercial Settings: A Gift Economy Perspective
Alain Debenedetti, Harmen Oppewal, Zeynep Arsel
Journal of Consumer Research, Volume 40, Issue 5, 1 February 2014, Pages 904–923, https://doi.org/10.1086/673469

Street Art, Sweet Art? Reclaiming the “Public” in Public Place
Luca M. Visconti, John F. Sherry, Jr., Stefania Borghini, Laurel Anderson
Journal of Consumer Research, Volume 37, Issue 3, October 2010, Pages 511–529, https://doi.org/10.1086/652731

The Center Cannot Hold: Consuming the Utopian Marketplace
Pauline Maclaran, Stephen Brown
Journal of Consumer Research, Volume 32, Issue 2, September 2005, Pages 311–323, https://doi.org/10.1086/432240


Brands

How Brands Craft National Identity
Michael B Beverland, Giana M Eckhardt, Sean Sands, Avi Shankar
Journal of Consumer Research, ucaa062, https://doi.org/10.1093/jcr/ucaa062

One Brand, Many Trajectories: Narrative Navigation in Transmedia
Stephanie Feiereisen, Dina Rasolofoarison, Cristel Antonia Russell, Hope Jensen Schau
Journal of Consumer Research, ucaa046, https://doi.org/10.1093/jcr/ucaa046

Brand Public 
Adam Arvidsson, Alessandro Caliandro
Journal of Consumer Research, Volume 42, Issue 5, February 2016, Pages 727–748, https://doi.org/10.1093/jcr/ucv053

Things Fall Apart: The Dynamics of Brand Audience Dissipation
Marie-Agnès Parmentier, Eileen Fischer
Journal of Consumer Research, Volume 41, Issue 5, 1 February 2015, Pages 1228–1251, https://doi.org/10.1086/678907

When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation 
Cristel Antonia Russell, Hope Jensen Schau
Journal of Consumer Research, Volume 40, Issue 6, 1 April 2014, Pages 1039–1062, https://doi.org/10.1086/673959

Titanic: Consuming the Myths and Meanings of an Ambiguous Brand 
Stephen Brown, Pierre McDonagh, Clifford J. Shultz, II
Journal of Consumer Research, Volume 40, Issue 4, 1 December 2013, Pages 595–614, https://doi.org/10.1086/671474

Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict 
Marius K. Luedicke, Craig J. Thompson, Markus Giesler
Journal of Consumer Research, Volume 36, Issue 6, April 2010, Pages 1016–1032, https://doi.org/10.1086/644761

Religiosity in the Abandoned Apple Newton Brand Community 
Albert M. Muñiz, Jr., Hope Jensen Schau
Journal of Consumer Research, Volume 31, Issue 4, March 2005, Pages 737–747, https://doi.org/10.1086/426607

The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization 
Craig J. Thompson, Zeynep Arsel
Journal of Consumer Research, Volume 31, Issue 3, December 2004, Pages 631–642, https://doi.org/10.1086/425098

Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
Douglas B. Holt
Journal of Consumer Research, Volume 29, Issue 1, June 2002, Pages 70–90, https://doi.org/10.1086/339922

Consumers and Their Brands: Developing Relationship Theory in Consumer Research 
Susan Fournier
Journal of Consumer Research, Volume 24, Issue 4, March 1998, Pages 343–373, https://doi.org/10.1086/209515


Methodology

Automated Text Analysis for Consumer Research
Ashlee Humphreys, Rebecca Jen-Hui Wang
Journal of Consumer Research, Volume 44, Issue 6, April 2018, Pages 1274–1306, https://doi.org/10.1093/jcr/ucx104

Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews
Zeynep Arsel
Journal of Consumer Research, Volume 44, Issue 4, December 2017, Pages 939–948, https://doi.org/10.1093/jcr/ucx096

A Tutorial in Consumer Research: Process Theorization in CulturalConsumer Research
Markus Giesler, Craig J. Thompson
Journal of Consumer Research, Volume 43, Issue 4, December 2016, Pages 497–508, https://doi.org/10.1093/jcr/ucw047

The Disciplinary Status of Consumer Behavior: A Sociology of SciencePerspective on Key Controversies
Deborah J. MacInnis, Valerie S. Folkes
Journal of Consumer Research, Volume 36, Issue 6, April 2010, Pages 899–914, https://doi.org/10.1086/644610

Participatory Action Research 
Julie L. Ozanne, Bige Saatcioglu
Journal of Consumer Research, Volume 35, Issue 3, October 2008, Pages 423–439, https://doi.org/10.1086/586911

The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers’ Expressed Meanings 
Craig J. Thompson, Howard R. Pollio, William B. Locander
Journal of Consumer Research, Volume 21, Issue 3, December 1994, Pages 432–452, https://doi.org/10.1086/209409

Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology
Craig J. Thompson, William B. Locander, Howard R. Pollio
Journal of Consumer Research, Volume 16, Issue 2, September 1989, Pages 133–146, https://doi.org/10.1086/209203

Alternative Ways of Seeking Knowledge in Consumer Research 
Laurel Anderson Hudson, Julie L. Ozanne
Journal of Consumer Research, Volume 14, Issue 4, March 1988, Pages 508–521, https://doi.org/10.1086/209132

Markus Giesler

Markus is an associate professor of marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 22 posts and counting. See all posts by Markus Giesler