Markus Giesler, Editor

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New to the Journal of Consumer Research ? Why not dialogue with our associate editors?

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How do marketplace objects and their properties facilitate market legitimacy?

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How has the American citizen-consumer subject been created since the 1980s?

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University of Wisconsin-Madison sociologist Max Besbris on his new consumer analysis of the housing market.

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Designed with the goal of better highlighting our community of consumer researchers and the important work we do.

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This study explains the emergence of hybrid economies.

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Altmetric badges help JCR authors showcase the wider influence and dissemination of their published work.

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A quick summary of Altmetric-enabled attention metrics for the Journal of Consumer Research.

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Although brands have long been carriers of national identity, can brands actually shape or create a popular sense of who ‘we’ are?

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RIM has complied a list of work related to race and marketplace topics of that should be interest to JCR authors.