Markus Giesler, Editor

Compact Logos Signal Product Safety

Does typography influence consumers’ interpretations of brand logos? Do these interpretations differ between cultures?

A successful persuasion attempt is most likely to result from vocal tones denoting (1) focus, (2) low stress, and (3) stable emotions.

Markus Giesler 9533 Views

New to the Journal of Consumer Research ? Why not dialogue with our associate editors?

Markus Giesler 6808 Views

How do marketplace objects and their properties facilitate market legitimacy?

Markus Giesler 3943 Views

How has the American citizen-consumer subject been created since the 1980s?

Markus Giesler 4959 Views

University of Wisconsin-Madison sociologist Max Besbris on his new consumer analysis of the housing market.

Markus Giesler 3259 Views

This study explains the emergence of hybrid economies.

Markus Giesler 6667 Views

Altmetric badges help JCR authors showcase the wider influence and dissemination of their published work.

Markus Giesler 2704 Views

A quick summary of Altmetric-enabled attention metrics for the Journal of Consumer Research.

Markus Giesler 4929 Views

Although brands have long been carriers of national identity, can brands actually shape or create a popular sense of who ‘we’ are?