Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

Your JCR Article Summary

One of our goals is to make JCR articles even more impactful to members of our own community and beyond through accessible summaries of your accepted article.

We believe your recently accepted JCR paper is outstanding, relevant, and appealing to a broad array of JCR stakeholders. Along these lines, we are kindly requesting you to write a 600-word popular summary of your recently accepted paper.

Here is an example of a recent piece written by Mike Beverland and his colleagues about how brands create national we-ness:

This one is by Aimee Huff and her colleagues on their recent politicized objects paper:

We expect your author piece to direct additional attention to your paper which, in turn, should have a positive downstream effect for you on the level of readership, media interest, and ultimately, citations.

Please send your finished summary along with hi-resolution photos of all co-authors and additional figures or tables to Stacy Wood or Markus Giesler for publication on this website.

Markus Giesler

Markus is Professor of Marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 31 posts and counting. See all posts by Markus Giesler