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Journal of Consumer Research
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Author: Markus Giesler

Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users

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Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors

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Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets

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Chronic Consumer Liminality: Being Flexible in Precarious Times

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Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making

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Payment Frequency Impacts Consumer Spending

Markus Giesler 11375 Views

Does the frequency at which consumers get paid influence their behavior?

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Why Consumers Value Effort in Caregiving

Markus Giesler 10270 Views

Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.

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Practice Diffusion

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Consumers Value Effort over Ease When Caring for Close Others

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The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions

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The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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