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Journal of Consumer Research
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Author: Markus Giesler

Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users

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Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors

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Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets

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Chronic Consumer Liminality: Being Flexible in Precarious Times

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Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making

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Payment Frequency Impacts Consumer Spending

Markus Giesler 20046 Views

Does the frequency at which consumers get paid influence their behavior?

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Why Consumers Value Effort in Caregiving

Markus Giesler 13663 Views

Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.

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Practice Diffusion

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Consumers Value Effort over Ease When Caring for Close Others

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The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions

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The Editors

Oleg Urminsky, University of Chicago
Ellie J. Kyung, Babson College
Jacob Goldenberg, Reichman University
Meg Meloy, Pennsylvania State University
Daiane Scaraboto, University of Melbourne
Stephen Spiller, University of California, Los Angeles

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Mentioned This Week

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Highest Score

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The Latest

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    • September 2026
    • 1 mentions in the past week

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