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Journal of Consumer Research
  • Explore Our Research
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Author: Markus Giesler

Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations

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Hiding in the Crowd: Secrecy Compels Consumer Conformity

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In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices

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Social Emotions and the Legitimation of the Fertility Technology Market

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The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade

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Call for Nominations: Editor in Chief

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In preparation for the transition to the next editorship, the JCR Policy Board is making a call for nominations.

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50 Years of JCR: Special Anniversary Issue

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The editorial team invites submissions to JCR’s Special Anniversary Issue to be published in June 2024.

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Consumption under Fragmented Stigma

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Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.

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Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories

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Social Class Shapes Donation Allocation Preferences

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The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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