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Journal of Consumer Research
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Author: Markus Giesler

Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations

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Hiding in the Crowd: Secrecy Compels Consumer Conformity

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In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices

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Social Emotions and the Legitimation of the Fertility Technology Market

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The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade

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Call for Nominations: Editor in Chief

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In preparation for the transition to the next editorship, the JCR Policy Board is making a call for nominations.

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50 Years of JCR: Special Anniversary Issue

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The editorial team invites submissions to JCR’s Special Anniversary Issue to be published in June 2024.

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Consumption under Fragmented Stigma

Markus Giesler 10464 Views

Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.

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Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories

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Social Class Shapes Donation Allocation Preferences

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The Editors

Oleg Urminsky, University of Chicago
Ellie J. Kyung, Babson College
Jacob Goldenberg, Reichman University
Meg Meloy, Pennsylvania State University
Daiane Scaraboto, University of Melbourne
Stephen Spiller, University of California, Los Angeles

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JCR – Altmetric

Mentioned This Week

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Most Mentions

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Highest Score

  • Common Cents: Bank Account Structure and Couples’ Relationship Dynamics

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    • March 2023
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The Latest

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    • September 2026
    • 1 mentions in the past week

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