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Journal of Consumer Research
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Author: Markus Giesler

Online Advertising Suppresses Visual Competition during Planned Purchases

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Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies

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The Impact of a Two-Step Choice Process on Trade-Off Decisions

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How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui

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Multitasking as Consumer Compensatory Control

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Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures

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Creating Responsible Subjects: The Role of Mediated Affective Encounters

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Wordify: An Author Interview

Markus Giesler 7998 Views

A JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.

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Responsibilizing Consumers: The Role of Affect

Markus Giesler 8735 Views

When responsibility is a matter of affect – something that we feel.

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Beliefs about Whether Spending Implies Wealth

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The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Just a ThoughtSee All

Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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