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Journal of Consumer Research
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Author: Markus Giesler

Online Advertising Suppresses Visual Competition during Planned Purchases

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Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies

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The Impact of a Two-Step Choice Process on Trade-Off Decisions

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How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui

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Multitasking as Consumer Compensatory Control

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Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures

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Creating Responsible Subjects: The Role of Mediated Affective Encounters

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Wordify: An Author Interview

Markus Giesler 10480 Views

A JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.

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Responsibilizing Consumers: The Role of Affect

Markus Giesler 13547 Views

When responsibility is a matter of affect – something that we feel.

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Beliefs about Whether Spending Implies Wealth

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The Editors

Oleg Urminsky, University of Chicago
Ellie J. Kyung, Babson College
Jacob Goldenberg, Reichman University
Meg Meloy, Pennsylvania State University
Daiane Scaraboto, University of Melbourne
Stephen Spiller, University of California, Los Angeles

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JCR – Altmetric

Mentioned This Week

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Highest Score

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The Latest

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    • September 2026
    • 1 mentions in the past week

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