Wordify: An Author Interview

JCR Editors Bernd Schmitt and Markus Giesler recently sat down with Dirk Hovy, Shiri Melumad, and Jeff Inman to learn more about their fascinating approach to discovering and differentiating consumer vocabularies called Wordify.

Listen to the full podcast:

Read the full paper:

Journal of Consumer Research, ucab018, https://doi.org/10.1093/jcr/ucab018

 

Markus Giesler

Markus is an associate professor of marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 26 posts and counting. See all posts by Markus Giesler