Wordify: An Author Interview

Markus Giesler 7994 Views

JCR Editors Bernd Schmitt and Markus Giesler recently sat down with Dirk Hovy, Shiri Melumad, and Jeff Inman to learn more about their fascinating approach to discovering and differentiating consumer vocabularies called Wordify.

Listen to the full podcast:

Read the full paper:

Wordify: a Tool for Discovering and Differentiating Consumer Vocabularies

Dirk Hovy, Shiri Melumad, J Jeffrey Inman

Journal of Consumer Research, ucab018, https://doi.org/10.1093/jcr/ucab018

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