Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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Wordify: An Author Interview

Markus Giesler 3921 Views

JCR Editors Bernd Schmitt and Markus Giesler recently sat down with Dirk Hovy, Shiri Melumad, and Jeff Inman to learn more about their fascinating approach to discovering and differentiating consumer vocabularies called Wordify.

Listen to the full podcast:

Read the full paper:

Wordify: a Tool for Discovering and Differentiating Consumer Vocabularies

Dirk Hovy, Shiri Melumad, J Jeffrey Inman
Journal of Consumer Research, ucab018, https://doi.org/10.1093/jcr/ucab018

 

Markus Giesler

Markus is Professor of Marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 31 posts and counting. See all posts by Markus Giesler

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