Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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For Your MBA Class: How Important is Financial Well-being?

Stacy Wood 1355 Views

The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community. Download these PowerPoint slides and embed them in your lectures as a “mini-case” to help students think about new consumer research and how it applies in the world around them.  Each set of slides in the series suggests one required reading and a few optional readings for added depth.

Here, John Lynch discusses the research that considers how financial well-being contributes to overall life satisfaction. Download JCR Teaching Series Netemeyer Warmath Fernandes Lynch

 

 

 

Stacy Wood

Stacy is the Langdon Distinguished University Professor of Marketing at NC State University and a member of the JCR editorial team.

Stacy Wood has 30 posts and counting. See all posts by Stacy Wood

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