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2 November 202026 December 2020 Markus Giesler 87 Views

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Markus Giesler

Markus is an associate professor of marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 15 posts and counting. See all posts by Markus Giesler

Hiding from the Truth: When and How Cover Enables Information Avoidance
Source: Journal of Consumer Research Current Issue | Published: 21 June 2020 - 8:00 pm
The Role of Emotion Discourse and Pathic Stigma in the Delegitimization of Consumer Practices
Source: Journal of Consumer Research Current Issue | Published: 24 June 2020 - 8:00 pm
Reviewing Experts’ Restraint from Extremes and Its Impact on Service Providers
Source: Journal of Consumer Research Current Issue | Published: 14 July 2020 - 8:00 pm
How Concrete Language Shapes Customer Satisfaction
Source: Journal of Consumer Research Current Issue | Published: 17 July 2020 - 8:00 pm
I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior
Source: Journal of Consumer Research Current Issue | Published: 19 July 2020 - 8:00 pm
How Does Religion Affect Consumer Response to Failure and Recovery by Firms?
Source: Journal of Consumer Research Current Issue | Published: 2 September 2020 - 8:00 pm
A Dragging-Down Effect: Consumer Decisions in Response to Price Increases
Source: Journal of Consumer Research Current Issue | Published: 11 November 2020 - 7:00 pm
Our Journal, Our Intellectual Home
Source: Journal of Consumer Research Current Issue | Published: 13 January 2021 - 7:00 pm

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Journal of Consumer Research @JCRNEWS·

How does foreign language influence consumer dishonesty? A fascinating new @JCRNEWS study - temporarily accessible for FREE - by @RSMErasmus's Phyliss Jia Gai and @PuntoniStefano https://academic.oup.com/jcr/advance-article/doi/10.1093/jcr/ucab001/6117372

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Carey Morewedge @morewedge·

24h

Why do the wealthy continue to work?

People don't adhere to predictions of diminishing marginal utility, unless reminded of the link between their present wealth and need for additional rewards.

New work by Li & Hsee in @JCRNEWS: https://academic.oup.com/jcr/advance-article/doi/10.1093/jcr/ucaa064/6059223?searchresult=1

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Markus Giesler

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