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2 November 202026 December 2020 Markus Giesler 869 Views

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Markus Giesler

Markus is Professor of Marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 32 posts and counting. See all posts by Markus Giesler

Marcel Lukas @marcelflukas ·

8 Mar

Such a nice surprise to see that our Budget paper (with C. Howard @TAMU) is the Editor's Choice article in the current issue of @JCRNEWS. Thank you very much to the editors: Bernd Schmitt, @jcotte, @DrGiesler, @AndrewTStephen, @DrStacyWood! #freeaccess
https://academic.oup.com/jcr/article/49/5/697/6603733#.ZAhUrdnb_ok.twitter

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Markus Giesler @drgiesler ·

24 Feb

How Do Social Media Influencers Impact Consumer Collectives? @RebeccaDMardon @HayleyCocker2 and Kate Daunt offer an embeddedness perspective in @JCRNEWS

https://academic.oup.com/jcr/advance-article-abstract/doi/10.1093/jcr/ucad003/6978199?login=false#.Y_ksah-BEZ8.twitter

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