2025 Associate Editors and Editorial Review Board
We are pleased to announce the new slate of Associate Editors (AEs) and the Editorial Review Board (ERB) for the Journal of Consumer Research, starting on January 1, 2025.
We want to express our gratitude to the concluding AEs and ERB members for all of the work they have done on behalf of the Journal. We thank the new AEs and ERB members for agreeing to join us and we look forward to working together.
Oleg, Giana, Jacob, Meg, and Stephen
Associate Editors
Alixandra Barasch, University of Colorado
Jonathan Berman, London Business School
Simon J. Blanchard, Georgetown University
Tonya Bradford, University of California Irvine
Eric Bradlow, University of Pennsylvania
Robin Canniford, KEDGE Business School
Lisa Cavanaugh, University of British Columbia
Julien Cayla, Nanyang Technological University
Haipeng (Allan) Chen, University of Iowa
Yann Cornil, University of British Columbia
David Crockett, University of Illinois at Chicago
Bart de Langhe, KU Leuven
Zachary Estes, Bayes Business School
Szu-chi Huang, Stanford University
Anat Keinan, Boston University
Ellie Kyung, Babson College
Peggy Liu, University of Pittsburgh
Chiara Longoni, Bocconi University
Marius Luedicke, Vienna University
Selin Malkoc, Ohio State University
Shiri Melumad, University of Pennsylvania
Milica Mormann, Southern Methodist University
Oded Netzer, Columbia University
Sharon Ng, Nanyang Technological University
Thomas Novak, George Washington University
Nailya Ordabayeva, Boston University
Yesim Orhun, University of Michigan
Connie Pechmann, University of California Irvine
Stefano Puntoni, University of Pennsylvania
Rebecca Walker Reczek, Ohio State University
Marisabel Romero, University of Tennessee
Adriana Samper, Arizona State University
Daiane Scaraboto, University of Melbourne
Dan Schley, Erasmus University
David Schweidel, Emory University
Abigail Sussman, University of Chicago
Manoj Thomas, Cornell University
Stephanie Tully, University of Southern California
Ralf van der Lans, Hong Kong University of Science and Technology
Klaus Wertenbroch, INSEAD
Keith Wilcox, Texas A&M University
Lawrence Williams, University of Colorado
Catherine Yeung, Chinese University of Hong Kong
Editorial Review Board
Pankaj Aggarwal, University of Toronto
Eduardo Andrade, Imperial College Business School
Quentin André, University of Colorado Boulder
Samuelson Appau, Melbourne Business School
Zeynep Arsel, Concordia University
Selin Atalay, Frankfurt School of Finance & Management
Domen Bajde, University of Denmark
Fleura Bardhi, Bayes Business School
Michelle Barnhart, Oregon State University
Michael Barone, University of Louisville
Rajeev Batra, University of Michigan
Silvia Bellezza, Columbia University
Kushagra Bhatnagar, Aalto University
Dipayan Biswas, University of South Florida
Bryan Bollinger, New York University
Simona Botti, London Business School
Josko Brakus, University of Leeds
Adam Brasel, Boston College
Donnel Briley, University of Sydney
Susan Broniarczyk, University of Texas at Austin
Aaron Brough, Utah State University
Eva Buechel, University of Southern California
Margaret Campbell, University of California Riverside
Christopher Cannon, University of Hawaii
Kurt Carlson, William & Mary College
Inyoung Chae, Sungkyunkwan University
Elaine Chan, Nanyang Technological University
Anne-Sophie Chaxel, HEC Paris
Amar Cheema, University of Virginia
Stephanie Chen, London Business School
June Cotte, Ivey Business School
Cammy Crolic, Florida State University
Cynthia Cryder, Washington University in St. Louis
Sokiente (Tari) Dagogo-Jack, University of Georgia
Darren Dahl, University of British Columbia
Amy Dalton, Hong Kong University of Science and Technology
Derick Davis, University of Virginia
Emanuel de Bellis, University of St. Gallen
John Deighton, Harvard University
Kristin Diehl, University of Southern California
Berkeley Dietvorst, University of Chicago
Pierre-Yann Dolbec, Concordia University
Grant Donnelly, Ohio State University
Jenna Drenten, Loyola University
Kristen Duke, University of Toronto
Amber Epp, University of Wisconsin
Jordan Etkin, Duke University
Ioannis Evangelidis, ESADE
Rosellina Ferraro, University of Maryland
Eileen Fischer, York University
Christoph Fuchs, University of Vienna
Emily Garbinsky, Cornell University
Aaron Garvey, University of Kentucky
Markus Giesler, York University
Ayelet Gneezy, University of California San Diego
David Matthew Godfrey, University of Massachusetts Amherst
Kelly Goldsmith, Vanderbilt University
Joseph Goodman, Ohio State University
Lauren Grewal, Dartmouth College
Rhonda Hadi, University of Oxford
Linda Hagen, University of Illinois at Chicago
Jay Handelman, Queen’s University
Kelly Herd, University of Connecticut
Christian Hildebrand, University of St. Gallen
JoAndrea Hoegg, University of British Columbia
Reto Hofstetter, University of St. Gallen
Ming Hsu, University of California Berkeley
Aimee Dinnín Huff, Oregon State University
Young Eun Huh, KAIST
Jeffrey Inman, University of Pittsburgh
Mathew Isaac, Seattle University
Chris Janiszewski, University of Florida
Gita Johar, Columbia University
Deborah Roedder John, University of Minnesota
Christina Kan, University of Connecticut
PK Kanan, University of Maryland
Uma Karmarkar, University of California San Diego
Mansur Khamitov, Indiana University
Uzma Khan, University of Miami
Soo Kim, Nanyang Technological University
Amna Kirmani, University of Maryland
Minjung Koo, Sungkyunkwan University
Laura Kornish, University of Colorado Boulder
Robert Kozinets, University of Southern California
Kirk Kristofferson, Western University
Ann Kronrod, University of Massachusetts Lowell
Amit Kumar, University of Texas at Austin
Jeffrey Lee, American University
Leonard Lee, National University of Singapore
Christophe Lembregts, Erasmus University
Stephanie Lin, INSEAD
Monika Lisjak, Arizona State University
Jia Liu, Hong Kong University of Science and Technology
Nicholas Lurie, University of Connecticut
Brent McFerran, Simon Fraser University
Blake McShane, Northwestern University
Nicole Mead, York University
Ravi Mehta, University of Illinois Urbana Champaign
Martin Mende, Florida State University
Robert Meyer, University of Pennsylvania
Laetitia Mimoun, ESCP Business School
Carey Morewedge, Boston University
Vicki Morwitz, Columbia University
Gia Nardini, Florida Atlantic University
Hristina Nikolova, Northeastern University
Jenny Olson, Indiana University
Mario Pandelaere, Virginia Tech
Gabriele Paolacci, Erasmus University
Michel Tuan Pham, Columbia University
Marcus Phipps, University of Melbourne
Evan Polman, University of Wisconsin
Linda Price, University of Wyoming
Ryan Rahinel, University of Oregon
Rebecca Ratner, University of Maryland
Nicholas Reinholtz, University of Colorado Boulder
Joonas Rokka, emlyon Business School
Cristel Russell, Pepperdine University
Anthony Salerno, Vanderbilt University
Shelle Santana, Bentley University
Jennifer Savary, University of Arizona
Hope Schau, University of California Irvine
Bernd Schmitt, Columbia University
Daniel Schwarz, University of Chile
Irene Scopelliti, Bayes Business School
Sankar Sen, Baruch College/CUNY
Jaideep Sengupta, Hong Kong University of Science and Technology
Julio Sevilla, University of Georgia
Marissa Sharif, University of Pennsylvania
Eesha Sharma, San Diego State University
Lucy (Luxi) Shen, Chinese University of Hong Kong
Deborah Small, Yale University
Rosanna Smith, University of Illinois Urbana Champaign
Tatiana Sokolova, Tilberg University
Mary Steffel, Northeastern University
Andrew Stephen, University of Oxford
Steven Sweldens, Erasmus University
Nader Tavassoli, London Business School
Tandy Thomas, Queen’s University
Felipe Thomaz, University of Oxford
Debora Thompson, Georgetown University
Gabriela Tonietto, Rutgers University
Carlos Torelli, University of Illinois Urbana-Champaign
Rima Touré-Tillery, Northwestern University
Lez Trujillo-Torres, University of Illinois at Chicago
Claire Tsai, University of Toronto
Ana Valenzuela, Baruch College/CUNY
Francesca Valsesia, University of Washington
Bram Van den Bergh, Erasmus University
Stijn van Osselaer, Cornell University
Vinod Venkatraman, Temple University
Francisco Villarroel Ordenes, University of Bologna
Monica Wadhwa, Temple University
Echo Wen Wan, Hong Kong University
Xin (Shane) Wang, Virginia Tech
Caleb Warren, University of Arizona
Jared Watson, New York University
Ryan Webb, University of Toronto
Henri Weijo, Aalto University
Michelle Weinberger, Northwestern University
Katherine White, University of British Columbia
Elanor Williams, Washington University in St. Louis
Stacy Wood, North Carolina State University
Kaitlin Woolley, Cornell University
Eugenia Wu, University of Pittsburgh
Freeman Wu, Vanderbilt University
Dengfeng Yan, New York University Shanghai
Adelle Yang, National University of Singapore
Carolyn Yoon, University of Michigan
Yael Zemack-Rugar, University of Central Florida
Kuangjie Zhang, Nanyang Technological University
Min Zhao, Boston College
Yonat Zwebner, Reichman University
