Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

No Mediation, No Publication?

A few years ago, a student asked me for help. “I have a great effect and need a mediator.” I understand the sentiment: no mediation, no publication! Unfortunately, we couldn’t come up with a good mediator. Some of the potential mediators seemed too close to the dependent variable, and others too close to the independent variable. None of them seemed to provide an insightful explanation for the process underlying the observed relation. Rather, these mediators were a re-description of the effect, with a slightly different terminology and measurement. When you don’t have a great mediator (and you’ve made a real effort to find one yourself or with others’ help), I suggest you just stick to the effect.  Make sure the effect is important and relevant and demonstrate it reliably across studies.

“Just a Thought ….from Bernd Schmitt”
Non-binding ideas for JCR authors.

Bernd Schmitt

Bernd is the Robert D. Calkins Professor of International Business at Columbia Business School and the Editor-in-Chief of JCR.

Bernd Schmitt has 10 posts and counting. See all posts by Bernd Schmitt