As 2021 comes to a close, and 2022 is beginning, on behalf of all JCR editors I wish to express our sincere thanks to the entire JCR community. To the authors who have provided relevant and important insights on consumers and consumption in the marketplace. To the reviewers who have contributed their expert advice. And to the associate editors who have synthesized the reviews and helped us reach decisions. Thank you to all of you. Happy new year!
“Just a Thought ….from Bernd Schmitt”
Non-binding ideas for JCR authors.