Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

On Three Binding Rules

My “Just a Thought” column regularly presents, as stated, “non-binding ideas for JCR authors.” That is, tips and advice that you may adopt if you wish. This post doesn’t. Instead, I’d like to reiterate three binding rules that some authors try to break at times. First, page length: 60 pages (preferably less). Second, revision notes: 15 pages (ideally also less). Finally, a revision must be resubmitted within one year, and papers close to acceptance in even less than a year (as specified by the editor). No exceptions.

“Just a Thought ….from Bernd Schmitt”
Non-binding ideas for JCR authors.

Bernd Schmitt

Bernd is the Robert D. Calkins Professor of International Business at Columbia Business School and the Editor-in-Chief of JCR.

Bernd Schmitt has 10 posts and counting. See all posts by Bernd Schmitt