Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

Race in the Marketplace

The Race in the Marketplace Initiative (RIM) is an international transdisciplinary research network dedicated to knowledge production on the historic, contemporary and future interactions of race in the marketplace through scholarship and practice.

RIM has complied a detailed list of books and academic articles related to race and marketplace topics of that should be interest to JCR authors.

The articles are predominantly from Marketing and Advertising journals (including JCR), but also include work from other disciplines, including by RIM members.

Have a look here.

Markus Giesler

Markus is Professor of Marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 32 posts and counting. See all posts by Markus Giesler