Race in the Marketplace

The Race in the Marketplace Initiative (RIM) is an international transdisciplinary research network dedicated to knowledge production on the historic, contemporary and future interactions of race in the marketplace through scholarship and practice.

RIM has complied a detailed list of books and academic articles related to race and marketplace topics of that should be interest to JCR authors.

The articles are predominantly from Marketing and Advertising journals (including JCR), but also include work from other disciplines, including by RIM members.

Have a look here.

Markus Giesler

Markus is an associate professor of marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 21 posts and counting. See all posts by Markus Giesler