Transformative Consumer Research 2021

26 December 202026 December 2020 Stacy Wood 845 Views

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Stacy Wood

Stacy is the Langdon Distinguished University Professor of Marketing at NC State University and a member of the JCR editorial team.

Stacy Wood has 30 posts and counting. See all posts by Stacy Wood

Markus Giesler @drgiesler ·

17 Jan

How do brands change in environments defined by increasing consumer heterogeneity? Susanna Molander, Jacob Ostberg, and Lisa Penaloza offer an elegant explanation based on brand morphogenesis. Access all papers in the February issue of @JCRNEWS now https://academic.oup.com/jcr/issue

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Oxford Journals @oxfordjournals ·

17 Jan

Why are consumers so reluctant to utilize healthcare provided by #ArtificialIntelligence? Enjoy 2022’s Best Article Award winner from @JCRNEWS and find out more: https://bit.ly/3kc9xGT @longoni_chiara

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Stacy Wood

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