Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

Updated Keywords

Please take note of this important update to the JCR ScholarOne keywords.

As of January 1, 2021, submitting authors will be asked to specify their type of paper:

More information on these paper types can be found here.

In addition to up to specifying five theoretical, substantive, and methods keywords, submitting authors will also be asked to provide up to two basic discipline keywords.

If you are reviewing for JCR, now is a good time to update your ScholarOne profile.

Here is an overview of all updated JCR keywords:

Markus Giesler

Markus is Professor of Marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 32 posts and counting. See all posts by Markus Giesler