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Journal of Consumer Research
  • Explore Our Research
    • Advance Articles
    • Current Issue
    • Search Articles
    • Browse Editorials
    • Browse Curations
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The Authors' Table

Humor, Seriously!

Stacy Wood 3589 Views

Listen to Jennifer Aaker and her coauthor describe their new book and the critical role that humor plays in the marketplace at The Future of Storytelling.

  • For Your MBA Class: Innovation Mindsets and Covid-19 Entrepreneurs
  • On My Own: The Aversion to Being Observed during the Preference-Construction Stage

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The Editors

Oleg Urminsky, University of Chicago
Ellie J. Kyung, Babson College
Jacob Goldenberg, Reichman University
Meg Meloy, Pennsylvania State University
Daiane Scaraboto, University of Melbourne
Stephen Spiller, University of California, Los Angeles

More

JCR – Altmetric

Mentioned This Week
  • AI Companions Reduce Loneliness

    • Article in Journal of Consumer Research
    • June 2025
    • 6 mentions in the past week
Most Mentions
  • Common Cents: Bank Account Structure and Couples’ Relationship Dynamics

    • Article in Journal of Consumer Research
    • March 2023
    • 0 mentions in the past week
Highest Score
  • Common Cents: Bank Account Structure and Couples’ Relationship Dynamics

    • Article in Journal of Consumer Research
    • March 2023
    • 0 mentions in the past week
The Latest
  • Consumer Entrapment

    • Article in Journal of Consumer Research
    • September 2026
    • 0 mentions in the past week

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