Humor, Seriously!
Listen to Jennifer Aaker and her coauthor describe their new book and the critical role that humor plays in the marketplace at The Future of Storytelling.
JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
Listen to Jennifer Aaker and her coauthor describe their new book and the critical role that humor plays in the marketplace at The Future of Storytelling.