Humor, Seriously!

26 February 20209 March 2021 Stacy Wood 1180 Views

Listen to Jennifer Aaker and her coauthor describe their new book and the critical role that humor plays in the marketplace at The Future of Storytelling.

Stacy Wood

Stacy is the Langdon Distinguished University Professor of Marketing at NC State University and a member of the JCR editorial team.

Stacy Wood has 30 posts and counting. See all posts by Stacy Wood

Marcel Lukas @marcelflukas ·

8 Mar

Such a nice surprise to see that our Budget paper (with C. Howard @TAMU) is the Editor's Choice article in the current issue of @JCRNEWS. Thank you very much to the editors: Bernd Schmitt, @jcotte, @DrGiesler, @AndrewTStephen, @DrStacyWood! #freeaccess
https://academic.oup.com/jcr/article/49/5/697/6603733#.ZAhUrdnb_ok.twitter

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Markus Giesler @drgiesler ·

24 Feb

How Do Social Media Influencers Impact Consumer Collectives? @RebeccaDMardon @HayleyCocker2 and Kate Daunt offer an embeddedness perspective in @JCRNEWS

https://academic.oup.com/jcr/advance-article-abstract/doi/10.1093/jcr/ucad003/6978199?login=false#.Y_ksah-BEZ8.twitter

Reply on Twitter 1629233810645700614 Retweet on Twitter 1629233810645700614 2 Like on Twitter 1629233810645700614 15 Twitter 1629233810645700614

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