For Your MBA Class: Innovation Mindsets and Covid-19 Entrepreneurs

The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.  Download these PowerPoint slides and embed them in your lectures as a “mini-case” to help students think about new consumer research and how it applies in the world around them.  Each set of slides in the series suggests one required reading and a few optional readings for added depth.

Here, Cait Lamberton and Stacy Wood discuss the research that describes one silver lining in the pandemic — an increased ability to create and enact change in the marketplace. Download JCR Teaching Series Wood Lamberton Innovation