Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

The Ferber Award 2021

The JCR editorial team is pleased to announce this year’s Ferber Award results.

The Ferber Award is given to the best dissertation-based article published in the most recent volume of the Journal of Consumer Research. The award is named in honor of Robert Ferber, one of the founders and the second editor of JCR.

We are very grateful to this year’s Award Jury, which consisted of Angela Lee (Northwestern), Stefano Puntoni (Rotterdam), and David Wooten (Michigan).

With heartfelt congratulations from all Jury members and the JCR editorial team, we are thrilled to announce that this year’s Ferber Award winner is

Gretchen R. Ross,
Assistant Professor of Marketing, Neeley School of Business, Texas Christian University

for her paper
Disorder and Downsizing
Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages 959–977,

Published: 14 October 2020

The Jury also recognized two honorable mentions this year.
We are thrilled to announce that these are

Dafna Goor,
Assistant Professor of Marketing, London Business School

for her paper
Status Pivoting
Dafna Goor Anat Keinan Nailya Ordabayeva
Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages 978–1002,

Published: 16 December 2020


Shiri Melumad,
Assistant Professor of Marketing, The Wharton School, University of Pennsylvania

for her paper
The Smartphone as a Pacifying Technology 
Journal of Consumer Research, Volume 47, Issue 2, August 2020, Pages 237–255, Published: 27 January 2020


Markus Giesler

Markus is Professor of Marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 31 posts and counting. See all posts by Markus Giesler