Skip to content
Journal of Consumer Research

Information for Authors

  • Explore Our Research
    • Advance Articles
    • Current Issue
    • Search Articles
    • Browse Editorials
    • Browse Curations
    • Browse Tutorials
  • Journal Information
    • About the Journal
    • For Authors
    • For Reviewers
    • Awards
    • Policy Board
    • Submit a Paper
  • Subscribe
Journal of Consumer Research
  • Explore Our Research
    • Advance Articles
    • Current Issue
    • Search Articles
    • Browse Editorials
    • Browse Curations
    • Browse Tutorials
  • Journal Information
    • About the Journal
    • For Authors
    • For Reviewers
    • Awards
    • Policy Board
    • Submit a Paper
  • Subscribe

The Pitch: Gift-Giving Research

Stacy Wood 3924 Views

Is Valentine’s Day on your mind? Or on your heart?  Here are some fascinating JCR research findings on how and why we give gifts!

Givers Aren’t Maximizing Recipient Happiness Like They Think

Experiential Gifts Build Stronger Relationships than Material Gifts

Social Distance and Gift-Giving

The Downside of Choosing Gifts for Lots of Others

How Gift-cards Change Shopping Behavior

The Anthropology of Gift-Giving

Why Gift-Giving Makes Us Anxious

 

  • Seeing Oneself as an Owner Increases Prosocial Behaviors
  • Sociology Conferences for 2021

Related Posts

When Consumers Ignore Risk

Stacy Wood

Risk spirals and collective ignorance Increasingly risky subprime borrowing, rise in the number of botched plastic surgeries carried out in

How Do Brands Craft National We-ness?

Markus Giesler

Although brands have long been carriers of national identity, can brands actually shape or create a popular sense of who ‘we’ are?

Payment Frequency Impacts Consumer Spending

Markus Giesler

Does the frequency at which consumers get paid influence their behavior?

The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

More

Just a ThoughtSee All

Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

JCR – Altmetric

Mentioned This Week
  • The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes

    • Article in Journal of Consumer Research
    • February 2010
    • 3 mentions in the past week
Most Mentions
  • The Influence of Budgets on Consumer Spending

    • Article in Journal of Consumer Research
    • June 2022
    • 0 mentions in the past week
Highest Score
  • Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

    • Article in Journal of Consumer Research
    • December 2012
    • 0 mentions in the past week
The Latest
  • Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking

    • Article in Journal of Consumer Research
    • April 2025
    • 0 mentions in the past week
Journal of Consumer Research Logo

EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

Explore JCR

  • Advance Articles
  • Current Issue
  • Search Articles
  • Editorials
  • Curations
  • Tutorials
  • Subscribe

The JCR Blog

  • The Network
  • The Authors' Table
  • JCR Chalkboard
  • Editorial Matters
  • The Pitch
  • Just a Thought
  • New Research

About JCR

  • About the Journal
  • For Authors
  • For Reviewers
  • Editorial Team
  • Policy Board
  • Privacy Policy
  • Contact Us

Copyright © 2025 Journal of Consumer Research. All rights reserved.
Designed by Markus Giesler and Stacy Wood