With Gratitude!

Markus Giesler 2691 Views

Consumers in a Time of Pandemic: Free Papers
2020 JCR Awards Announcements

Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing

Markus Giesler

Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages

Markus Giesler

One Brand, Many Trajectories: Narrative Navigation in Transmedia

Markus Giesler

The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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Mentioned This Week

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- 4 mentions in the past week

Highest Score

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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