JCR Welcomes New Co-Editors
On behalf of the Policy Board of the Journal of Consumer Research, I am delighted to announce that Professors Ellie J. Kyung and Daiane Scaraboto have joined the journal’s editorial team as Co-Editors. Professors Kyung and Scaraboto join Editor-in-Chief Oleg Urminsky and Co-Editors Jacob Goldenberg, Meg Meloy, and Stephen Spiller who began their term on January 1, 2025.
These additions are the result of some unanticipated events. We were deeply saddened by the passing of Professor Giana M. Eckhardt who stepped down as Co-Editor in March 2026. Giana was a cherished member of the consumer research community, and her editorial leadership helped guide and mentor generations of researchers. In addition, the journal has seen a record number of submissions over the past year, necessitating additional Co-Editors.
Professor Ellie J. Kyung
Professor Kyung is an Associate Professor and Peter Black Research Scholar in the Marketing Division at Babson College, and has been promoted to Full Professor effective September 2026. She received her Ph.D. in Marketing from the Stern School of Business at New York University. She is also a Marketing Science Institute Scholar, has served as a JCR associate editor since 2021 and was previously a member of the Editorial Review Board. Her research examines how memory and mental representation shape consumer judgment and decision making in contexts where design choices matter, with recent work focusing on how AI reshapes the way consumers seek and process information, how they think about themselves, and how they relate to others.
The current editorial team has overseen a record number of submissions to the journal, including an increase in work on how consumers interface with technology and Professor Kyung joining the team will help to ensure timely and thorough editorial processing of all manuscripts.
Professor Daiane Scaraboto
Professor Scaraboto is Professor of Marketing at the Faculty of Business and Economics at the University of Melbourne. She received her Ph.D. in Marketing from the Schulich School of Business at York University. She has served as a JCR associate editor since 2025 and was previously a member of the Editorial Review Board. Her research examines how consumers collaborate, instigate market change, and engage with sustainability challenges to explain why and how marginalized consumers can effectively mobilize to seek greater inclusion in mainstream markets and how consumers collaborate to create value in online platforms.
We are also extremely grateful to Professor Markus Giesler who joined the editorial team on an interim basis in March 2026 and has served as Guest Co-Editor handling submissions previously assigned to Professor Eckhardt. For continuity, Professor Giesler will continue handling the manuscripts that were assigned to him.
Amna Kirmani
President
