Markus Giesler

Markus is Professor of Marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 31 posts and counting. See all posts by Markus Giesler

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Write a Post for the Oxford University Blog!

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Crafting the Identity Politics of Consumption

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How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?

Are You a JCR Author? Send Us Content!

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