Markus Giesler

Markus is Professor of Marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 30 posts and counting. See all posts by Markus Giesler

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Markus Giesler

Add JCR to your social media and help share consumer knowledge with the world!

JCR Best Paper 2021: An Author Interview

Markus Giesler

JCR Authors Donna Hoffman and Tom Novak on their award-winning paper.

Quick Reviewer Do’s and Don’ts

The Editors

Reviewing is a major service that a consumer researcher can provide to JCR.