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Journal of Consumer Research
  • Explore Our Research
    • Advance Articles
    • Current Issue
    • Search Articles
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    • Browse Curations
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Are We Getting Attention?

Markus Giesler 4244 Views

  • Sensory Marketing During Covid?
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Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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