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Journal of Consumer Research
  • Explore Our Research
    • Advance Articles
    • Current Issue
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Are We Getting Attention?

Markus Giesler 4179 Views

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This excellent tutorial will be a resource document that you will refer to again and again.

The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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