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Journal of Consumer Research
  • Explore Our Research
    • Advance Articles
    • Current Issue
    • Search Articles
    • Browse Editorials
    • Browse Curations
    • Browse Tutorials
  • Journal Information
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Are We Getting Attention?

Markus Giesler 4580 Views

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Giana Eckhardt

Giana Eckhardt

Vlad Dovijarov

The Journal of Consumer Research editorial team and Policy Board are deeply saddened by the passing of Professor Giana M.

The Ferber Award 2021

Markus Giesler

The JCR editorial team is pleased to announce this year’s Ferber Award recipients.

The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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