Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

Markus Giesler

Markus is an associate professor of marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 24 posts and counting. See all posts by Markus Giesler

Related Posts

Bolton and Scott: Smart Money

Stacy Wood

Two consumer researchers describe how consumers can make good financial decisions using new research findings.

Home is Where the Money Is

Markus Giesler

University of Wisconsin-Madison sociologist Max Besbris on his new consumer analysis of the housing market.

A New Website for JCR

Markus Giesler

Designed with the goal of better highlighting our community of consumer researchers and the important work we do.