Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

Local vs Global Helping: A Video Interview

In this video interview, I speak with Yajin Wang and Amna Kirmani about their joint JCR work (along with Xiaolin Li) that introduces residential mobility as a possible segmentation variable for organizations facing the challenge of seeking donations for physically distant others, even though consumers are more likely to support local causes. Consumers who move frequently tend to see themselves as citizens of the world, and hence are more likely to help others around the world, and not only support local causes.


Read the full paper:

Journal of Consumer Research, ucaa053,


June Cotte

June is a Professor of Marketing at the Ivey Business School and a member of the JCR editorial team.

June Cotte has 10 posts and counting. See all posts by June Cotte