Teaching a PhD Seminar?

Looking for a collection of high quality, interesting research articles focused on a specific consumer research topic? Did you know you can easily access curated collections of excellent research on a variety of topics? JCR Research Curations are collections of JCR articles selected to highlight an important consumer research topic. Articles are curated by domain experts who identify links between JCR articles and assemble subject-related collections, along with thought-provoking commentaries. The goal of these curated collections is to allow readers to explore a particular issue in depth and garner a deeper understanding of key consumer research topics.

As just a few examples, you can find JCR curations on brands, pricing, choice, signalling, identity, goal pursuit, social influence, and so much more.

All JCR curations can be found here. These curations are ideally suited for graduate research seminars; check them out!

June Cotte

June is a Professor of Marketing at the Ivey Business School and a member of the JCR editorial team.

June Cotte has 10 posts and counting. See all posts by June Cotte