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Journal of Consumer Research
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Author: Markus Giesler

Goal Conflict Encourages Work and Discourages Leisure

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You Will Not Remember This: How Memory Efficacy Influences Virtuous Behavior

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The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences

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A Dragging-Down Effect: Consumer Decisions in Response to Price Increases

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How Concrete Language Shapes Customer Satisfaction

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How Does Religion Affect Consumer Response to Failure and Recovery by Firms?

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Home is Where the Money Is

Markus Giesler 6462 Views

University of Wisconsin-Madison sociologist Max Besbris on his new consumer analysis of the housing market.

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The Hybrid Economies of Collaborative Networks

Markus Giesler 4261 Views

This study explains the emergence of hybrid economies.

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Markus Giesler 9525 Views

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On My Own: The Aversion to Being Observed during the Preference-Construction Stage

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The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

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Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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