Markus Giesler, Editor

The Zero Bias in Target Retirement Fund Choice

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Make It Hot? How Food Temperature (Mis)Guides Product Judgments

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The Small Predicts Large Effect in Crowdfunding

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System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value

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Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator

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The Effect of Categorization on Goal Progress Perceptions and Motivation

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Are We Getting Attention?

Markus Giesler 4428 Views

A quick summary of Altmetric-enabled attention metrics for the Journal of Consumer Research.

How Do Brands Craft National We-ness?

Markus Giesler 7363 Views

Although brands have long been carriers of national identity, can brands actually shape or create a popular sense of who ‘we’ are?

Race in the Marketplace

Markus Giesler 4564 Views

RIM has complied a list of work related to race and marketplace topics of that should be interest to JCR authors.

Updated Keywords

Markus Giesler 7224 Views

We’ve made some important changes. Now is a good time to update your ScholarOne profile.

Mentioned This Week

Received! How Acknowledgment Increases a Company’s Sustainability Image and Drives Repeat Customer Participation in Take-Back Programs
- Article in Journal of Consumer Research
- March 2026
- 3 mentions in the past week

Most Mentions

AI Companions Reduce Loneliness
- Article in Journal of Consumer Research
- June 2025
- 1 mentions in the past week

Highest Score

Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
- Article in Journal of Consumer Research
- December 2012
- 0 mentions in the past week

The Latest

Defining and Understanding Vintage
- Article in Journal of Consumer Research
- June 2026
- 1 mentions in the past week