Markus Giesler, Editor

The Zero Bias in Target Retirement Fund Choice

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Make It Hot? How Food Temperature (Mis)Guides Product Judgments

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The Small Predicts Large Effect in Crowdfunding

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System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value

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Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator

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The Effect of Categorization on Goal Progress Perceptions and Motivation

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Are We Getting Attention?

Markus Giesler 2838 Views

A quick summary of Altmetric-enabled attention metrics for the Journal of Consumer Research.

How Do Brands Craft National We-ness?

Markus Giesler 5213 Views

Although brands have long been carriers of national identity, can brands actually shape or create a popular sense of who ‘we’ are?

Race in the Marketplace

Markus Giesler 2890 Views

RIM has complied a list of work related to race and marketplace topics of that should be interest to JCR authors.

Updated Keywords

Markus Giesler 5393 Views

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