Author: Markus Giesler
Are We Getting Attention?
A quick summary of Altmetric-enabled attention metrics for the Journal of Consumer Research.
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How Do Brands Craft National We-ness?
Although brands have long been carriers of national identity, can brands actually shape or create a popular sense of who ‘we’ are?
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Race in the Marketplace
RIM has complied a list of work related to race and marketplace topics of that should be interest to JCR authors.
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Updated Keywords
We’ve made some important changes. Now is a good time to update your ScholarOne profile.
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