Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

JCR Papers for Your Ph.D. Course

Teaching a doctoral seminar in consumer behavior?

Consider adding these highly influential JCR papers to your syllabus!

Technology and Innovation

Brand and Identity

Morality, Equity, and Ethics


Money and Ownership

Social Influence

Consumer Goals


Stacy Wood

Stacy is the Langdon Distinguished University Professor of Marketing at NC State University and a member of the JCR editorial team.

Stacy Wood has 30 posts and counting. See all posts by Stacy Wood