Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

Markus Giesler

Markus is Professor of Marketing at the Schulich School of Business and a member of the JCR editorial team.

Markus Giesler has 31 posts and counting. See all posts by Markus Giesler

Related Posts

Our Associate Editors on Twitter

Markus Giesler

New to the Journal of Consumer Research ? Why not dialogue with our associate editors?

Race in the Marketplace

Markus Giesler

RIM has complied a list of work related to race and marketplace topics of that should be interest to JCR authors.

How to Write and Respond to Reviews at JCR

Stacy Wood

This excellent tutorial will be a resource document that you will refer to again and again.