Markus is Professor of Marketing at the Schulich School of Business and a member of the JCR editorial team.
Markus Giesler has 31 posts and counting. See all posts by Markus Giesler
Our Associate Editors on Twitter
New to the Journal of Consumer Research ? Why not dialogue with our associate editors?
Race in the Marketplace
RIM has complied a list of work related to race and marketplace topics of that should be interest to JCR authors.
How to Write and Respond to Reviews at JCR
This excellent tutorial will be a resource document that you will refer to again and again.