JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
The long-anticipated day comes and you have an R&R at JCR!
What is the best way for you to respond to the review document? Or, even better, as a published author you are asked to be a reviewer for JCR. How should you approach writing your review?
This excellent tutorial from Rajesh Bagchi, Lauren Block, Rebecca Hamilton, and Julie Ozanne will be a resource document that you will refer to again and again.
JCR Authors Donna Hoffman and Tom Novak on their award-winning paper.
University of Wisconsin-Madison sociologist Max Besbris on his new consumer analysis of the housing market.
We asked Dr. Allison Pugh, Sociology Professor at the University of Virginia and member of the JCR Policy Board.