Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

How to Write and Respond to Reviews at JCR

The long-anticipated day comes and you have an R&R at JCR!

What is the best way for you to respond to the review document?  Or, even better, as a published author you are asked to be a reviewer for JCR. How should you approach writing your review?

This excellent tutorial from Rajesh Bagchi, Lauren Block, Rebecca Hamilton, and Julie Ozanne will be a resource document that you will refer to again and again.

Stacy Wood

Stacy is the Langdon Distinguished University Professor of Marketing at NC State University and a member of the JCR editorial team.

Stacy Wood has 30 posts and counting. See all posts by Stacy Wood