Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

Final Discussion

For many of us, the final discussion section of a paper is just an after-thought. After making the case, providing the conceptualization, and presenting the evidence, what else is there supposed to be? As authors, we dread writing the final pages; as reviewers, we just want to be done. Because we just go through the motions, many final discussion sections are formalistic and hardly inspiring, and often not carefully read. It shouldn’t be that way. The Final Discussion is a great way to reflect about what was accomplished and what else is to be done. It is the place to include one final figure to complete your story and to showcase your BIG contribution. Perhaps you even have a catchy, final line up your sleeve, which can make it into the book of quotations.

“Just a Thought ….from Bernd Schmitt”
Non-binding ideas for JCR authors.

Bernd Schmitt

Bernd is the Robert D. Calkins Professor of International Business at Columbia Business School and the Editor-in-Chief of JCR.

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