Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

The Pitch: Sports Consumer Research

Thinking about how consumers behave around the big game?  How they form traditions? And what sports communities mean to their members?  Check out the research below for new findings:

Sports Gambling and Crowd Wisdom

Time-flow: Freeskiing and Paintball

Exciting Games Lead to More Post-Game Traffic Fatalities

The Emotional Meaning of Games

Why People Prefer Live Sportscasts to Recasts

The Ideological Meaning of Women’s Roller Derby

High-Risk Leisure Consumption: Sky-Diving


Stacy Wood

Stacy is the Langdon Distinguished University Professor of Marketing at NC State University and a member of the JCR editorial team.

Stacy Wood has 30 posts and counting. See all posts by Stacy Wood