The Pitch: Sports Consumer Research

Thinking about how consumers behave around the big game?  How they form traditions? And what sports communities mean to their members?  Check out the research below for new findings:

Sports Gambling and Crowd Wisdom

Time-flow: Freeskiing and Paintball

Exciting Games Lead to More Post-Game Traffic Fatalities

The Emotional Meaning of Games

Why People Prefer Live Sportscasts to Recasts

The Ideological Meaning of Women’s Roller Derby

High-Risk Leisure Consumption: Sky-Diving