Skip to content
Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

CfP: 50 Years of JCR

  • Explore Our Research ▾
    • Advance Articles
    • Current Issue
    • Search Articles
    • Browse Editorials
    • Browse Curations
    • Browse Tutorials
  • Journal Information ▾
    • About the Journal
    • For Authors
    • For Reviewers
    • Awards
    • Policy Board
    • Submit a Paper
  • Subscribe

Editorial Matters

Comments and insights from the JCR editorial team.

Editorial Matters 

Evaluating Theory-Driven Empirical Papers

26 February 202123 April 2021 The Editors 4749 ViewsPaper Types

Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.

Editorial Matters 

Evaluating Substantive Phenomena Papers

26 February 202124 April 2021 The Editors 4935 ViewsPaper Types

Substantive phenomena papers provide insights into an important consumer behavior phenomenon.

Editorial Matters 

Evaluating Consumer Culture Research Papers

26 February 202123 April 2021 The Editors 5080 ViewsCCT, Paper Types

Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.

Editorial Matters 

Evaluating (Multi-)Method and Empirical Quant Papers

26 February 202124 April 2021 The Editors 3652 ViewsPaper Types

Methodology, multi-method, and empirical “quant” papers in JCR focus on data and/or methodology.

Editorial Matters 

Welcome ERB Members

21 January 20213 February 2021 The Editors 3519 Views

Discussing central elements of our editorial strategy for JCR with our new Editorial Review Board.

Editorial Matters 

Consumer Researchers Can Save the Day!

12 January 202122 January 2021 Stacy Wood 1974 Views

Last week, “Beyond Politics: Promoting Covid-19 Vaccination in the United States” (with Kevin Schulman) was published in the New England Journal

Editorial Matters 

Research Ethics: Policy Update

1 January 202124 April 2021 Andrew Stephen 1280 Views

Upon submission and after acceptance, the data used in the research must be made accessible to both the editors of the journal (see exceptions below) and all authors.

Editorial Matters 

JCR in 2021: An Editorial

1 January 20215 March 2021 The Editors 3663 Views

The Journal of Consumer Research (JCR) is not only the premier outlet for the best scholarship in consumer research, it is also the intellectual home of the global consumer research community.

Editorial Matters In the News 

2020 JCR Best Paper Winner

30 December 20204 February 2021 Stacy Wood 1901 ViewsCCT

Best paper award winner David Crockett on the importance of studying discrimination and stigmatized treatment.

Editorial Matters 

2020 JCR Best Paper: Finalists

29 December 202019 February 2021 Stacy Wood 1565 Views

Congrats to Fleura Bardhi and Giana Eckhardt for their article Liquid Consumption — a 2020 JCR Best Paper Finalist! We asked Giana Eckhardt

  • ← Previous
  • Next →

The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

More

Just a ThoughtSee All

Don’t Exhaust Your Reader
Featured on Slider Just a Thought 

Don’t Exhaust Your Reader

19 June 2022 Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

Latest Tweets

Journal of Consumer Research @jcrnews ·
13 Jun

Learn more about publishing in @JCRNEWS from current editorial team member @drgiesler at the 2022 AMA Summer Academic Conference Editors' Perspectives Session on Sunday, August 14, 2022, at 8:00am. We hope to see you there!

Reply on Twitter 1536377173379993600 Retweet on Twitter 1536377173379993600 3 Like on Twitter 1536377173379993600 15 Twitter 1536377173379993600
Journal of Consumer Research @jcrnews ·
28 May

Until 2017, most Walmart employees were paid every week—now, they can get paid every day, as can workers at many other companies.

@wdlrosa and @StephMTully uncover in a new @JCRNEWS paper how receiving smaller, more frequent paychecks impacts spending.

https://consumerresearcher.com/pay-frequency

Reply on Twitter 1530341474281279488 Retweet on Twitter 1530341474281279488 5 Like on Twitter 1530341474281279488 20 Twitter 1530341474281279488

JCR Newsletter

JCR Newsletter

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Journal of Consumer Research, 1658 N Milwaukee Ave, Chicago, IL, 60647-5652, http://ejcr.org. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

JCR – Altmetric

Mentioned This Week
  • How the Intention to Share Can Undermine Enjoyment: Photo-Taking Goals and Evaluation of Experiences

    • Article in Journal of Consumer Research
    • November 2017
    • 45 mentions in the past week
Most Mentions
  • How the Intention to Share Can Undermine Enjoyment: Photo-Taking Goals and Evaluation of Experiences

    • Article in Journal of Consumer Research
    • November 2017
    • 45 mentions in the past week
Highest Score
  • Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

    • Article in Journal of Consumer Research
    • December 2012
    • 0 mentions in the past week
The Latest
  • The Influence of Budgets on Consumer Spending

    • Article in Journal of Consumer Research
    • June 2022
    • 0 mentions in the past week
Journal of Consumer Research Logo

EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

Explore JCR

  • Advance Articles
  • Current Issue
  • Search Articles
  • Editorials
  • Curations
  • Tutorials
  • Subscribe

The JCR Blog

  • The Network
  • The Authors' Table
  • JCR Chalkboard
  • Editorial Matters
  • The Pitch
  • Just a Thought
  • New Research

About JCR

  • About the Journal
  • For Authors
  • For Reviewers
  • Editorial Team
  • Policy Board
  • Privacy Policy
  • Contact Us
Copyright © 2022 Journal of Consumer Research, Inc. All rights reserved. Consumerresearcher.com designed by Markus Giesler and Stacy Wood.

Journal of Consumer Research Logo