The Journal of Consumer Research (JCR) is not only the premier outlet for the best scholarship in consumer research, it is also the intellectual home of the global consumer research community.
Best paper award winner David Crockett on the importance of studying discrimination and stigmatized treatment.
Congrats to Fleura Bardhi and Giana Eckhardt for their article Liquid Consumption — a 2020 JCR Best Paper Finalist! We asked Giana Eckhardt
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Congrats to Stephen Spiller and Lena Belogolova for being a 2020 finalist for JCR’s Best Paper Award.
JCR recently launched a focused issue on consumption during times of threat in order to speak to the impact that the pandemic has had on consumers.