Evaluating Theory-Driven Empirical Papers
Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.
Comments and insights from the JCR editorial team.
Theory-driven empirical papers in JCR aim to test (or extend) consumer-relevant theories.
Substantive phenomena papers provide insights into an important consumer behavior phenomenon.
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
Methodology, multi-method, and empirical “quant” papers in JCR focus on data and/or methodology.
Discussing central elements of our editorial strategy for JCR with our new Editorial Review Board.
Last week, “Beyond Politics: Promoting Covid-19 Vaccination in the United States” (with Kevin Schulman) was published in the New England Journal
Upon submission and after acceptance, the data used in the research must be made accessible to both the editors of the journal (see exceptions below) and all authors.
The Journal of Consumer Research (JCR) is not only the premier outlet for the best scholarship in consumer research, it is also the intellectual home of the global consumer research community.
Best paper award winner David Crockett on the importance of studying discrimination and stigmatized treatment.
Congrats to Fleura Bardhi and Giana Eckhardt for their article Liquid Consumption — a 2020 JCR Best Paper Finalist! We asked Giana Eckhardt