The Hybrid Economies of Collaborative Networks
This study explains the emergence of hybrid economies.
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The Pitch
Ideas for media journalists.
The Pitch: Gift-Giving Research
Valentine’s Day on your mind? Or on your heart? Here are some fascinating findings on how and why we give gifts!
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Seeing Oneself as an Owner Increases Prosocial Behaviors
This article explores the consequences of psychological ownership going beyond the specific relationship with the possession to guide behavior in unrelated situations.
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The Pitch: Sports Consumer Research
Thinking about how consumers behave around the big game?
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How Do Brands Craft National We-ness?
Although brands have long been carriers of national identity, can brands actually shape or create a popular sense of who ‘we’ are?
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The Pitch: New Year’s Resolutions Research
Interested in what consumer research says about the quirks of making and following through on New Year’s Resolutions?
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