The Pitch: Gift-Giving Research
Valentine’s Day on your mind? Or on your heart? Here are some fascinating findings on how and why we give gifts!
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The Pitch
Ideas for media journalists.
Seeing Oneself as an Owner Increases Prosocial Behaviors
This article explores the consequences of psychological ownership going beyond the specific relationship with the possession to guide behavior in unrelated situations.
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The Pitch: Sports Consumer Research
Thinking about how consumers behave around the big game?
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How Do Brands Craft National We-ness?
Although brands have long been carriers of national identity, can brands actually shape or create a popular sense of who ‘we’ are?
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The Pitch: New Year’s Resolutions Research
Interested in what consumer research says about the quirks of making and following through on New Year’s Resolutions?
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