The Pitch: Gift-Giving Research
Valentine’s Day on your mind? Or on your heart? Here are some fascinating findings on how and why we give gifts!
Read MoreIdeas for media journalists.
Valentine’s Day on your mind? Or on your heart? Here are some fascinating findings on how and why we give gifts!
Read MoreThis article explores the consequences of psychological ownership going beyond the specific relationship with the possession to guide behavior in unrelated situations.
Read MoreThinking about how consumers behave around the big game?
Read MoreAlthough brands have long been carriers of national identity, can brands actually shape or create a popular sense of who ‘we’ are?
Read MoreInterested in what consumer research says about the quirks of making and following through on New Year’s Resolutions?
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