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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

CfP: 50 Years of JCR

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The Pitch

Ideas for media journalists.

The Pitch 

The Pitch: Gift-Giving Research

26 December 202030 December 2020 Stacy Wood 1654 Views

Valentine’s Day on your mind? Or on your heart? Here are some fascinating findings on how and why we give gifts!

The Pitch 

Seeing Oneself as an Owner Increases Prosocial Behaviors

26 December 20201 January 2021 Stacy Wood 875 Views

This article explores the consequences of psychological ownership going beyond the specific relationship with the possession to guide behavior in unrelated situations.

The Pitch 

The Pitch: Sports Consumer Research

26 December 202014 January 2021 Stacy Wood 1050 Views

Thinking about how consumers behave around the big game?

The Pitch 

How Do Brands Craft National We-ness?

26 December 20204 February 2021 Markus Giesler 2570 ViewsCCT

Although brands have long been carriers of national identity, can brands actually shape or create a popular sense of who ‘we’ are?

The Pitch 

The Pitch: New Year’s Resolutions Research

23 December 202011 January 2021 Stacy Wood 759 Views

Interested in what consumer research says about the quirks of making and following through on New Year’s Resolutions?

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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

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Just a ThoughtSee All

Don’t Exhaust Your Reader
Featured on Slider Just a Thought 

Don’t Exhaust Your Reader

19 June 2022 Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

Latest Tweets

Journal of Consumer Research @jcrnews ·
13 Jun

Learn more about publishing in @JCRNEWS from current editorial team member @drgiesler at the 2022 AMA Summer Academic Conference Editors' Perspectives Session on Sunday, August 14, 2022, at 8:00am. We hope to see you there!

Reply on Twitter 1536377173379993600 Retweet on Twitter 1536377173379993600 3 Like on Twitter 1536377173379993600 15 Twitter 1536377173379993600
Journal of Consumer Research @jcrnews ·
28 May

Until 2017, most Walmart employees were paid every week—now, they can get paid every day, as can workers at many other companies.

@wdlrosa and @StephMTully uncover in a new @JCRNEWS paper how receiving smaller, more frequent paychecks impacts spending.

https://consumerresearcher.com/pay-frequency

Reply on Twitter 1530341474281279488 Retweet on Twitter 1530341474281279488 5 Like on Twitter 1530341474281279488 20 Twitter 1530341474281279488

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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