Valentine’s Day on your mind? Or on your heart? Here are some fascinating findings on how and why we give gifts!
This article explores the consequences of psychological ownership going beyond the specific relationship with the possession to guide behavior in unrelated situations.
Thinking about how consumers behave around the big game?
Although brands have long been carriers of national identity, can brands actually shape or create a popular sense of who ‘we’ are?
Interested in what consumer research says about the quirks of making and following through on New Year’s Resolutions?