2020 JCR Best Paper Winner
Best paper award winner David Crockett on the importance of studying discrimination and stigmatized treatment.
JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
Best paper award winner David Crockett on the importance of studying discrimination and stigmatized treatment.
By understanding the science behind why people talk and share, companies and organizations can get more word of mouth for their products and ideas.
Rules, habits, and boundaries in general are critical in establishing a healthy relationship with screens.
Congrats to Fleura Bardhi and Giana Eckhardt for their article Liquid Consumption — a 2020 JCR Best Paper Finalist! We asked Giana Eckhardt
We asked Aradhna Krishna about sensory marketing during Covid-19. Here’s what she had to share.
We asked Dr. Allison Pugh, Sociology Professor at the University of Virginia and member of the JCR Policy Board.
Valentine’s Day on your mind? Or on your heart? Here are some fascinating findings on how and why we give gifts!
This article explores the consequences of psychological ownership going beyond the specific relationship with the possession to guide behavior in unrelated situations.
Thinking about how consumers behave around the big game?
More information here.