We asked Aradhna Krishna about sensory marketing during Covid-19. Here’s what she had to share.
We asked Dr. Allison Pugh, Sociology Professor at the University of Virginia and member of the JCR Policy Board.
Valentine’s Day on your mind? Or on your heart? Here are some fascinating findings on how and why we give gifts!
This article explores the consequences of psychological ownership going beyond the specific relationship with the possession to guide behavior in unrelated situations.
Thinking about how consumers behave around the big game?
More information here.
We have been busy writing new content for our new website, but we need more!
Interested in what consumer research says about the quirks of making and following through on New Year’s Resolutions?
This excellent tutorial will be a resource document that you will refer to again and again.
The OUP Blog is an excellent opportunity to share knowledge and connect with researchers around the world.