JCR Papers for Your Ph.D. Course
Teaching a doctoral seminar in consumer behavior? Consider adding these highly influential papers to your syllabus!
Author: Stacy Wood
2020 JCR Best Paper: Finalists
Congrats to Stephen Spiller and Lena Belogolova for being a 2020 finalist for JCR’s Best Paper Award.
For Your MBA Class: Cultural Differences in Coupon Use
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
Consumers in a Time of Pandemic: Free Papers
JCR recently launched a focused issue on consumption during times of threat in order to speak to the impact that the pandemic has had on consumers.
Humor, Seriously!
Listen to Jennifer Aaker and her coauthor describe their new book and the critical role that humor plays in the marketplace.
For Your MBA Class: Innovation Mindsets and Covid-19 Entrepreneurs
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.