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For Your MBA Class: Innovation Mindsets and Covid-19 Entrepreneurs

2 January 202031 December 2020 Stacy Wood 814 Views

The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.

How do brand leaders become charismatic?

Verena Wieser, @mariusluedicke, and Andrea Hemetsberger conducted an in-depth case study examining the ways in which brand leaders interact with and synchronize various stakeholder groups and brand elements.

https://consumerresearcher.com/charisma

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Journal of Consumer Research @JCRNEWS·

7 Jul

Retail displays are designed to captivate the senses and elicit browsing behavior—but for whom?

@JCRNEWS research by Mathias Streicher, Zachary Estes, and Oliver B Büttner finds that our attention affects in-store exploration and unplanned purchasing.

https://doi.org/10.1093/jcr/ucaa054

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