Consumers: A Presidential Design Concern
How has the American citizen-consumer subject been created since the 1980s?
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JCR Chalkboard
Teaching Materials related to published research.
For Your MBA Class: How Important is Financial Well-being?
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
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Tutorials in Consumer Research
Tutorials in Consumer Research feature key conceptual and methodological insights from JCR topic experts.
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JCR Papers for Your Ph.D. Course
Teaching a doctoral seminar in consumer behavior? Consider adding these highly influential papers to your syllabus!
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For Your MBA Class: Cultural Differences in Coupon Use
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
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For Your MBA Class: Innovation Mindsets and Covid-19 Entrepreneurs
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
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