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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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JCR Chalkboard

Teaching Materials related to published research.

JCR Chalkboard 

JCR Papers for Your Ph.D. Course

23 December 202030 December 2020 Stacy Wood 3722 Views

Teaching a doctoral seminar in consumer behavior? Consider adding these highly influential papers to your syllabus!

JCR Chalkboard 

For Your MBA Class: Cultural Differences in Coupon Use

23 December 20208 March 2021 Stacy Wood 1477 Views

The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.

JCR Chalkboard 

For Your MBA Class: Innovation Mindsets and Covid-19 Entrepreneurs

2 January 202031 December 2020 Stacy Wood 1962 Views

The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.

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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

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Just a ThoughtSee All

Which Session to Attend?
Just a Thought 

Which Session to Attend?

14 October 202221 November 2022 Bernd Schmitt

In a few days, the annual Association of Consumer Research (ACR) conference will take place. Together is the theme; indeed,

Latest Tweets

Markus Giesler @drgiesler ·
17 Jan

How do brands change in environments defined by increasing consumer heterogeneity? Susanna Molander, Jacob Ostberg, and Lisa Penaloza offer an elegant explanation based on brand morphogenesis. Access all papers in the February issue of @JCRNEWS now https://academic.oup.com/jcr/issue

Reply on Twitter 1615411234030948352 Retweet on Twitter 1615411234030948352 3 Like on Twitter 1615411234030948352 27 Twitter 1615411234030948352
Oxford Journals @oxfordjournals ·
17 Jan

Why are consumers so reluctant to utilize healthcare provided by #ArtificialIntelligence? Enjoy 2022’s Best Article Award winner from @JCRNEWS and find out more: https://bit.ly/3kc9xGT @longoni_chiara

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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