JCR Papers for Your Ph.D. Course
Teaching a doctoral seminar in consumer behavior? Consider adding these highly influential papers to your syllabus!
JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
Teaching Materials related to published research.
Teaching a doctoral seminar in consumer behavior? Consider adding these highly influential papers to your syllabus!
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.
The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.