JCR Best Paper 2021: An Author Interview
JCR Editors June Cotte and Markus Giesler recently sat down with Donna Hoffman and Tom Novak to learn more about their award-winning paper “Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach.”
Listen to the full podcast:
Read the full paper:
Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach
Journal of Consumer Research, Volume 44, Issue 6, April 2018, Pages 1178–1204, https://doi.org/10.1093/jcr/ucx105
Published: 06 October 2017
